Paid Media Specialist – Frank Marketing

About Frank Marketing

Frank Marketing is a specialist property marketing agency dedicated to helping estate agents, letting agents, and businesses within the property sector expand their market presence and achieve measurable business growth. The agency delivers practical, results-focused marketing solutions by combining strategic thinking, creative execution, property technology, artificial intelligence, and data-driven insights.

With expertise spanning the full marketing mix, Frank Marketing partners with some of the UK’s most ambitious property brands to deliver clear, effective campaigns that prioritize performance over unnecessary complexity. Its approach is centered on straightforward communication, innovative marketing strategies, and measurable outcomes.

Recognized for its industry excellence, Frank Marketing was awarded the UK Property Marketing Agency of the Year in 2025. Joining the organization offers the opportunity to become part of a nationally recognized, award-winning team trusted by leading property brands across the United Kingdom.

Job Overview

This opportunity is suited to an experienced Paid Media Specialist who will take full ownership of planning, launching, managing, and optimizing paid advertising campaigns across both social media and search platforms for a growing portfolio of clients. The position offers end-to-end responsibility for campaign delivery, from strategic planning and campaign creation through to performance optimization and reporting.

The primary focus of the role is paid social advertising, requiring strong expertise in developing, managing, and scaling high-performing campaigns across Meta platforms. In addition, the successful candidate will oversee paid search initiatives using Google Ads, making proven search marketing knowledge equally important.

The role currently supports paid media activity for approximately five to six clients, predominantly within the property sector, with the client portfolio expected to expand to around ten accounts in the coming months. Most campaigns are delivered for smaller business-to-consumer property brands, including estate and letting agencies, while the largest client operates in the business-to-business market across both paid social and search. This position offers the opportunity to lead the agency’s paid media function and play a key role in shaping its future growth and development.

Core Responsibilities

• Manage the end-to-end setup, daily administration, and ongoing optimisation of paid social advertising campaigns across Meta platforms, including Facebook and Instagram.
• Plan, develop, and oversee paid search campaigns through Google Ads, including Search and Performance Max, while managing Microsoft Ads campaigns where applicable.
• Create audience targeting strategies, creative testing frameworks, and A/B testing initiatives to improve campaign performance across paid social and search channels.
• Oversee client advertising budgets, ensuring spend is allocated effectively to achieve campaign objectives and maximise return on investment.
• Implement and maintain accurate tracking and performance measurement using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Prepare comprehensive, client-ready performance reports that present campaign results, actionable insights, and recommendations for continuous improvement.
• Collaborate with account managers and cross-functional teams to ensure paid media campaigns align with each client’s wider marketing objectives and business strategy.
• Monitor industry developments, advertising platform updates, emerging ad formats, and best practices, providing strategic recommendations to enhance campaign effectiveness.
• Contribute paid media expertise to new business proposals, client audits, and pitch presentations, supporting business growth and client acquisition.

Skills & Requirements

• Approximately 2–3 years of practical experience managing paid social and paid search campaigns, preferably within a digital marketing or advertising agency environment.
• Demonstrated expertise in creating, managing, and optimising end-to-end paid social campaigns across Meta platforms, including Facebook and Instagram.
• Solid working knowledge of Google Ads, with experience managing Search and Performance Max campaigns.
• Proficiency in using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console to implement tracking, measure campaign performance, and generate insights.
• Proven ability to manage multiple client accounts and advertising budgets simultaneously while maintaining high-quality campaign performance.
• Strong analytical skills with the ability to interpret campaign data and translate findings into practical recommendations and optimisation strategies.
• Excellent written communication skills, with the confidence to present campaign performance, insights, and recommendations to clients in a clear and professional manner.
• Strong organisational and time management abilities, with the capacity to prioritise competing deadlines across multiple accounts.

Desirable:

• Previous experience managing advertising campaigns through LinkedIn Ads.
• Google Ads Certification and/or Meta Blueprint Certification.
• Experience delivering paid media campaigns for both B2B lead generation and B2C marketing initiatives.
• Familiarity with Looker Studio or comparable reporting and data visualisation platforms.

Why Join the Team?

• The company develops and delivers comprehensive marketing strategies that combine strategic thinking, creativity, property technology (PropTech), artificial intelligence (AI), and data-driven insights to achieve measurable business results.
• A strong emphasis is placed on demonstrating how marketing investments contribute directly to business growth, profitability, and measurable return on investment.
• The organisation is committed to transparent communication, providing clients with clear, straightforward insights without unnecessary industry jargon.
• Employees become part of a highly skilled team of marketing professionals who are passionate about delivering exceptional results and continuous innovation.
• The company has earned industry recognition for excellence, including being named the UK Property Marketing Agency of the Year (2025).
• The role offers significant opportunities for professional growth, allowing the successful candidate to take ownership of the paid media function while contributing to the company’s continued expansion and developing their own career.

Additional Information

• Recruitment for this position is being managed by Benjamin Stevens SA (Pty) Ltd on behalf of Frank Marketing Ltd (UK). The successful candidate will be employed by Benjamin Stevens SA (Pty) Ltd and assigned to work full-time for Frank Marketing Ltd.
• As part of the recruitment process, shortlisted applicants will be required to submit a brief introductory video.
• Due to the anticipated volume of applications, only candidates selected to progress to the interview stage will be contacted.
• Applicants who do not receive feedback within two weeks of submitting their application should consider their application unsuccessful for this opportunity.
• The company appreciates every application received and extends its best wishes to all candidates in their ongoing career pursuits.

CLICK HERE TO APPLY.