A healthcare marketing agency is looking for a highly capable and commercially minded Creative Strategist to join its team. This remote opportunity is open to candidates based in South Africa and is suited to digital marketers with strong hands-on experience in Meta Ads and advanced proficiency in GoHighLevel.
The successful candidate will combine creative strategy, performance marketing and hands-on campaign execution to develop advertising campaigns that generate measurable results.
Creative Strategist Job Overview
The Creative Strategist will be responsible for developing creative strategies for healthcare marketing campaigns, managing Meta advertising campaigns and optimising funnels and workflows through GoHighLevel.
This role requires someone who understands what makes advertising creative convert and who can use campaign data to continuously improve messaging, creative concepts and overall performance.
Job Details
- Job Title: Creative Strategist — Meta Ads & GoHighLevel
- Location: Remote — South Africa
- Working Hours: 10:00 AM – 7:00 PM EST
- Salary: Up to R20,000 per month
- Start Date: Immediate
- Work Arrangement: Remote
What Does a Creative Strategist Do?
The Creative Strategist will work across both the strategic and executional sides of performance marketing. The position involves developing advertising concepts, identifying effective messaging and creative angles, managing Meta campaigns and analysing performance data.
The successful candidate will also work extensively with GoHighLevel to build, manage and optimise funnels and workflows that support lead-generation campaigns.
Meta Ads Management
The Creative Strategist will be responsible for managing and optimising Meta advertising campaigns. This includes developing creative strategies, launching campaigns and using performance data to identify opportunities for improvement.
- Develop creative strategies for healthcare marketing campaigns.
- Create and manage creative concepts for Meta advertising.
- Develop advertising angles, hooks and messaging.
- Create creative briefs for advertising campaigns.
- Manage and optimise Meta Ads campaigns.
- Monitor campaign and lead-generation performance.
- Identify opportunities to improve advertising results.
- Stay up to date with Meta advertising trends and platform changes.
Creative Strategy
A key part of this position is understanding what makes advertising creative effective. The successful candidate will develop concepts and messaging designed to capture attention, communicate value and encourage potential customers to take action.
The Creative Strategist will work closely with designers, copywriters and marketing teams to turn strategic ideas into effective advertising creative.
GoHighLevel
Advanced proficiency in GoHighLevel is an essential requirement for this role.
The successful candidate will build, manage and optimise funnels and workflows within GoHighLevel. They will also monitor lead-generation activity and use campaign performance data to identify opportunities for improvement.
Performance Analysis
The role requires a strong data-driven approach to creative strategy. The Creative Strategist will analyse campaign performance, identify trends and use performance insights to determine which creative approaches should be improved, changed or tested.
This requires the ability to connect advertising performance with creative decisions and use data to continually improve campaign results.
Creative Strategist Requirements
Candidates should have proven experience in creative strategy and performance marketing, along with strong hands-on experience managing Meta advertising campaigns.
Essential Requirements
- Proven experience in Creative Strategy and Performance Marketing.
- Strong hands-on experience with Meta Ads Manager.
- Advanced proficiency in GoHighLevel.
- Strong understanding of paid social advertising.
- Experience with lead-generation campaigns.
- Ability to analyse campaign data and translate insights into creative improvements.
- Strong understanding of advertising creative, hooks and messaging.
- Understanding of conversion psychology.
- Strong organisational and project-management skills.
- Ability to manage multiple projects efficiently.
- Ability to work independently in a remote environment.
Advantageous Experience
- Experience working within a marketing agency environment.
- Healthcare marketing experience.
- Experience developing performance-driven advertising creative.
- Experience managing lead-generation funnels and workflows.
Who Is This Role For?
This position is suited to a performance-focused digital marketer who enjoys combining strategic thinking with hands-on campaign execution.
The ideal candidate will be commercially minded and understand that successful advertising involves more than producing attractive creative. They should be able to analyse campaign data, identify what is working and translate those insights into stronger advertising strategies.
Strong organisation and communication skills are also important, as the successful candidate will need to manage multiple projects and collaborate with different marketing professionals.
Salary and Working Hours
The Creative Strategist position offers a salary of up to R20,000 per month.
The role is fully remote and is available to candidates based in South Africa. Working hours are from 10:00 AM to 7:00 PM EST.
The successful candidate can start immediately.
Click Here to Apply
If you have experience with Meta Ads, GoHighLevel, creative strategy and performance marketing, this could be an opportunity to develop your career while working remotely for a healthcare-focused marketing agency.
Click here to apply for the Creative Strategist — Meta Ads & GoHighLevel position
Important Application Information
When applying, highlight your hands-on experience with Meta Ads Manager, GoHighLevel, creative strategy, lead generation and performance marketing. Candidates with healthcare marketing or agency experience should also highlight this in their application.