Location: Fully Remote (Worldwide – including South Africa applicants welcome)
Employment Type: Full-time (not freelance or per-project)
Working Hours: Mountain Standard Time (MST) alignment required
Start Date: Immediate
Role Overview
A US-based digital marketing agency, Advanced Digital Automotive Group, is hiring a performance-driven Media Buyer to manage and optimise paid advertising campaigns across multiple client accounts. This is a fully remote role open globally, including South African candidates, with a strong focus on measurable performance outcomes.
The role is strictly results-driven. The successful candidate will be responsible for managing client ad spend, improving campaign performance, and directly influencing client retention through paid media results.
Key Responsibilities
Campaign Strategy and Setup
- Plan and launch paid campaigns across Meta and Google Ads
- Build campaign structures including targeting, segmentation, bidding strategies, and creative direction
- Set up and validate tracking systems using GA4, Meta Pixel, Google Tag Manager, and UTMs before launch
- Define KPIs and measurement frameworks with account teams
Performance Management and Optimisation
- Monitor campaign performance daily and optimise toward KPIs such as CPA, CPL, ROAS, and conversions
- Identify performance issues quickly and implement targeted fixes
- Manage and reallocate budgets based on campaign performance
- Run ongoing A/B testing on creatives, audiences, copy, and landing pages
Reporting and Communication
- Deliver clear, performance-focused reports to account managers
- Translate campaign data into simple, client-ready insights
- Maintain accurate documentation of campaign changes and test results
- Proactively flag risks that may affect performance
Required Skills and Experience
- Minimum 3 years of paid media experience managing client accounts
- Proven results in improving ROAS, CPA, CPL, or conversions with real campaign data
- Strong experience with Meta Ads and Google Ads
- Hands-on ability to set up and manage tracking using GA4, Meta Pixel, and Google Tag Manager
- Experience managing monthly ad spend of $5,000+ per client account
- Strong analytical and optimisation skills
- Experience with reporting tools such as Looker Studio or similar
- Strong understanding of landing page optimisation and conversion principles
- Must be available to work aligned with MST business hours
Tools and Workflow Expectations
- Active use of AI tools such as ChatGPT or Gemini for optimisation, copy testing, and research
- Strong documentation habits for all campaign changes and performance decisions
- Ability to work in structured, data-driven agency environments
What Sets This Role Apart
This is a high-performance role where accountability for results is direct and measurable. The agency expects candidates to not only manage campaigns but also diagnose issues quickly, improve performance continuously, and treat client budgets with full responsibility.
Why This Role Matters
Advanced Digital Automotive Group operates in a fast-scaling environment where paid media performance directly impacts business growth. This role offers the opportunity to work on high-impact accounts with clear performance expectations and strong autonomy.
Apply Here
Typical Requirements for This Role
- A qualification in marketing, digital marketing, or related experience equivalent
- Strong hands-on experience managing paid advertising campaigns
- Proven ability to deliver measurable performance improvements
- Strong analytical and problem-solving skills
- Experience with tracking, attribution, and campaign optimisation tools
- Ability to work independently in a remote, performance-driven environment
- Strong communication skills for reporting and client interaction