Sweat Pants Agency is hiring a Google Ads Media Buyer / Growth Strategist to manage DTC and eCommerce accounts remotely. This is a senior, ownership-focused performance marketing role for someone who understands Google Ads beyond simply launching and optimising campaigns.
The agency is looking for a marketer who can analyse whether advertising is genuinely generating incremental growth, rather than relying solely on platform-reported ROAS.
The successful candidate will own client accounts end to end, manage Google Ads campaigns, work directly with clients, oversee tracking and attribution, and identify opportunities across the wider marketing funnel.
Google Ads Media Buyer Job Overview
This role is designed for a performance marketer who can take ownership of the entire Google advertising ecosystem and understand how campaigns affect overall business performance.
You will manage a portfolio of DTC and eCommerce accounts, with budgets ranging from approximately $5,000 per month to well into six figures.
Unlike traditional agency roles, there is no account manager between the Media Buyer and the client. You will communicate directly with clients, present performance results, explain your recommendations and take responsibility for the outcomes of the accounts you manage.
Job Details
- Job title: Google Ads Media Buyer / Growth Strategist
- Company: Sweat Pants Agency
- Location: Remote, worldwide
- Client timezone: US Eastern business hours
- Industry focus: DTC and eCommerce
- Role type: Performance marketing
- Platforms: Google Ads, Shopping, PMax, Demand Gen and YouTube
What Does a Google Ads Media Buyer Do?
The Google Ads Media Buyer / Growth Strategist will manage paid search and shopping campaigns while taking responsibility for the broader customer acquisition funnel.
The role goes beyond campaign optimisation. The successful candidate will be expected to investigate landing pages, product feeds, conversion tracking, attribution and other factors that can influence advertising performance.
Manage Google Ads Campaigns
The Media Buyer will own Google Ads accounts from initial audit through ongoing optimisation.
Responsibilities include:
- Managing DTC and eCommerce Google Ads accounts
- Managing budgets ranging from $5,000 per month to well into six figures
- Managing Search, Shopping and Performance Max campaigns
- Managing Demand Gen and YouTube campaigns
- Reviewing campaign structures and ad groups
- Analysing keywords and search terms
- Managing negative keyword strategies
- Reviewing bidding strategies
- Monitoring impression share
- Identifying wasted advertising spend
- Optimising campaigns based on business performance
Manage Brand and Non-Brand Search
A key part of the role involves understanding the difference between brand and non-brand advertising.
The successful candidate will treat brand and non-brand campaigns as separate areas of the business and report on their performance independently.
The role requires an understanding that brand search can capture existing demand, while non-brand activity is often more closely connected to incremental growth.
Performance Max and Shopping
The Media Buyer will need strong knowledge of Performance Max and Google Shopping campaigns.
This includes understanding how branded traffic can influence reported Performance Max results and ensuring campaign targets are based on meaningful business performance.
Responsibilities also include managing Merchant Center and maintaining healthy product feeds.
Merchant Center and Product Feeds
The successful candidate will take ownership of the product feed and its impact on Shopping and Performance Max campaigns.
This includes:
- Maintaining Merchant Center hygiene
- Managing product titles
- Monitoring product disapprovals
- Managing promotions
- Identifying feed-related delivery issues
- Improving product information where necessary
- Understanding how feed quality affects campaign performance
Tracking, Analytics and Attribution
The role places significant emphasis on accurate tracking and meaningful attribution.
The successful candidate will work with tools including GA4 and Google Tag Manager to ensure campaign data is reliable.
Tracking Responsibilities
The Media Buyer will be expected to:
- Manage GA4 and Google Tag Manager tracking
- Review Shopify goal imports
- Compare Shopify data with Google Ads reporting
- Manage Google Ads conversion tracking
- Implement enhanced conversions
- Work with offline conversion imports for relevant lead-generation accounts
- Investigate discrepancies between different reporting platforms
- Identify and resolve tracking problems
Landing Pages and Conversion Optimisation
The role is not limited to advertising platforms.
If campaign performance is being limited by a landing page, offer, average order value, checkout experience or another part of the funnel, the Media Buyer will be expected to identify the problem and help solve it.
The company uses AI heavily and expects team members to build solutions rather than simply identify problems.
This can include developing landing pages, scripts, reporting systems and other resources that help remove performance bottlenecks.
Client Management
One of the most important aspects of the position is direct client ownership.
There is no traditional account manager sitting between the Media Buyer and the client.
Client Communication
The successful candidate will:
- Communicate directly with clients
- Present campaign results
- Explain strategic recommendations
- Run client calls
- Write client updates
- Defend strategic decisions
- Raise problems before they become major issues
- Push back when necessary
- Explain complex marketing concepts clearly
Strong communication skills are therefore just as important as technical Google Ads expertise.
Auditing and Strategy
Before making changes to an account, the Media Buyer will conduct a detailed audit.
This includes reviewing:
- Campaign structure
- Ad group structure
- Keywords
- Search terms
- Negative keywords
- Bidding strategies
- Impression share
- Merchant Center feed health
- Landing pages
- Audiences
- Conversion tracking
- Attribution
The candidate will then communicate their findings and recommendations to the client.
AI and Automation
AI is a major part of the agency’s approach to performance marketing.
The successful candidate is expected to already use AI tools such as Claude or equivalent platforms as part of their workflow.
The role goes beyond using AI for simple prompts. Candidates should be comfortable using AI to build and ship practical solutions, including landing pages and other marketing assets.
Requirements
The agency is looking for someone with substantial hands-on Google Ads experience, particularly within DTC and eCommerce environments.
Essential Requirements
- Hands-on experience managing Google Ads with meaningful advertising budgets
- Proven experience working with DTC and eCommerce brands
- Experience managing Shopping campaigns
- Experience managing Performance Max campaigns
- Experience with Google Search
- Experience with Demand Gen
- Experience with YouTube advertising
- Experience with Merchant Center
- Strong understanding of GA4
- Strong understanding of Google Tag Manager
- Experience with conversion tracking
- Understanding of attribution
- Ability to analyse CPA and ROAS
- Ability to assess incremental growth
- Strong analytical skills
- Strong written and verbal English communication skills
- Ability to communicate directly with clients
- Ability to work during US Eastern business hours
- Strong understanding of the wider marketing funnel
- Experience using AI tools as part of a professional workflow
Additional Experience
The following experience would be advantageous:
- Experience managing Meta Ads at significant spend
- Experience operating a Shopify store
- Experience with Bing or Microsoft Ads
- Experience building landing pages using AI
- Experience with lead-generation accounts
- Experience with advanced attribution and incrementality testing
Who Is This Role For?
This role is best suited to an experienced performance marketer who wants significant autonomy and responsibility.
The agency is not looking for someone who only follows a predefined task list. Candidates are expected to identify problems, determine what is causing them and take action.
The ideal candidate will be comfortable making decisions independently, communicating directly with clients and being accountable for the results of their accounts.
Who Should Not Apply?
This position may not be suitable for candidates who prefer highly structured roles where responsibilities are narrowly defined.
The agency expects its Media Buyers to take ownership of problems rather than passing them to another department.
Candidates should also be comfortable working without constant supervision and should be able to determine what needs attention without relying on a ticketing system.
Why Join Sweat Pants Agency?
This is positioned as a growth-focused role rather than a maintenance position.
The agency is investing heavily in Google as its next major growth channel, giving the successful candidate an opportunity to influence how the company’s Google Ads offering develops.
You will work with established DTC and eCommerce brands and manage substantial advertising budgets.
The role also provides significant autonomy, direct client exposure and opportunities to develop into senior strategy positions.
Career Growth
The company wants high-performing team members to take on greater responsibility over time.
Candidates who demonstrate strong performance can grow into senior strategy positions and take ownership of increasingly complex accounts.
Working Hours and Remote Work
The position is fully remote and candidates can work from anywhere in the world.
The main requirement is that you must be available to take client calls during US Eastern business hours.
Outside of client-call requirements, the company focuses on output rather than traditional time-clock working.
Click Here to Apply
If you have hands-on experience managing Google Ads for DTC and eCommerce brands and are comfortable taking full ownership of client accounts, this could be a strong opportunity to advance your performance marketing career.