Job Overview
A Digital Marketing Specialist is sought to support the implementation and management of marketing activities across social media, paid advertising, email marketing, SEO, and campaign coordination for a rapidly growing renovation and restoration contractor serving the multifamily housing, hospitality, and commercial sectors throughout the United States.
This position focuses on the hands-on execution of digital marketing strategies and campaigns. The successful candidate will be responsible for managing social media platforms, overseeing paid advertising initiatives, creating and launching email marketing workflows, tracking campaign performance, and ensuring marketing projects progress efficiently across multiple channels.
The ideal professional will be highly organized, data-driven, and capable of independently managing digital marketing activities with minimal supervision in a fast-paced environment.
Core Responsibilities
Social Media Management
- Oversee and maintain the organisation’s social media presence across various digital platforms.
- Develop promotional content, branded assets, and advertising materials using relevant design and marketing software.
- Coordinate the scheduling and publication of content while monitoring audience engagement and performance metrics.
- Provide marketing support for special initiatives, corporate events, webinars, and promotional activities.
Paid Media
- Support the planning, execution, monitoring, and optimisation of paid advertising campaigns across platforms such as Google Ads, Meta, and LinkedIn.
- Conduct keyword research, market assessments, and competitor analysis, presenting insights and recommendations to the marketing team.
- Assist with updating landing pages, managing lead generation forms, and implementing campaign tracking solutions.
Email Marketing and Automation
- Design, build, schedule, and distribute targeted email marketing campaigns using audience segmentation strategies.
- Contribute to the creation, implementation, and management of automated email sequences and nurture campaigns.
- Track and evaluate email marketing performance, including open rates, click-through rates, conversion metrics, and subscriber engagement trends.
Analytics and Reporting
- Monitor website activity and digital marketing performance using Google Analytics and other reporting platforms.
- Research industry developments, emerging trends, and potential opportunities for business growth.
- Work closely with internal teams to ensure marketing requests are completed efficiently and projects remain aligned with deadlines and objectives.
Skills & Requirements
- A minimum of 2–3 years of demonstrated experience in digital marketing is required.
- Proven expertise in managing social media platforms, executing email marketing initiatives, and supporting paid advertising campaigns.
- Proficiency in design and marketing software, including tools such as Canva, Microsoft Designer, Adobe Acrobat, or similar platforms.
- Working knowledge of Google Ads, web analytics solutions, and customer relationship management (CRM) systems.
- Solid understanding of SEO, SEM, keyword research, website optimisation, and digital advertising best practices.
- Experience using LinkedIn for marketing, audience engagement, and professional networking activities.
- Familiarity with marketing automation systems and workflow management platforms.
- Excellent written and verbal communication skills in English.
- Strong organizational abilities with exceptional attention to detail, effective time management skills, and the capacity to manage multiple projects concurrently.
Preferred Qualifications
- A tertiary qualification in Marketing, Communications, Business Administration, Digital Marketing, or a related field would be advantageous.
- Previous experience within the construction, renovation, real estate, or other business-to-business (B2B) industries is preferred.
- Experience supporting or collaborating closely with a Director of Marketing or other senior-level stakeholders in a fast-paced business environment would be beneficial.
- Prior experience managing and optimizing Google AdWords campaigns is considered an advantage.
Why Join the Team
- Team members receive compensation in US Dollars (USD), paid twice monthly on the 15th and 30th of each month.
- Eligibility for Paid Time Off (PTO) is provided in accordance with company policies and guidelines.
- Employees benefit from recognized holiday observances as outlined by company standards.
- The position offers a fully remote working environment, providing the flexibility to work from any location that supports productivity and performance.
- Availability during United States business hours is required to effectively support operational and team needs.
- The role provides exposure to a diverse range of digital marketing disciplines, offering meaningful ownership of projects and the opportunity to collaborate directly with senior marketing leadership, including the Director of Marketing.
How to Apply
Applicants are required to submit the following:
- An updated curriculum vitae (CV).
- A portfolio link or relevant work samples demonstrating ownership of at least 2–3 digital marketing campaigns or projects, including experience in social media, email marketing, or paid media execution.
- A short Loom video (1–2 minutes) introducing themselves, outlining their digital marketing experience, and explaining their approach to managing multiple campaigns concurrently across different channels.
Candidates who do not provide both a portfolio and a Loom video will not proceed to the next stage of the recruitment process.
This role is suited to a detail-oriented digital marketing professional who is capable of executing multi-channel campaigns, maintaining high-quality standards, and ensuring consistent delivery across all marketing activities.
Application Process Overview
The recruitment process is structured to ensure the best possible alignment between candidates, the role, and client expectations:
- Initial Application: Submission of the application form along with pre-screening questions.
- Video Introduction: Completion of a recorded video introduction to demonstrate communication ability and professional experience.
- Role-Specific Assessment: Completion of a practical assignment relevant to the position, where applicable.
- Recruitment Interview: An initial screening discussion with the talent acquisition team.
- Executive Interview: A meeting with senior leadership to assess role fit and alignment.
- Client Interview: A final interview with the client team the candidate will support.
- Background and Reference Checks: Verification of professional references and employment history.
- Job Offer: Successful candidates receive a formal offer of employment.
Each stage is designed to assess suitability for the role while providing candidates with insight into the organization’s culture and expectations. Ongoing communication and feedback are provided throughout the process.