A fast-growing and profitable proptech company operating in the UAE real estate and mortgage sector is seeking a Head of Content to lead its multi-brand content engine across YouTube, Instagram, and email marketing. This is a fully remote opportunity open to South African professionals, with strong exposure to international property investment and financial services audiences.
About Role
The company operates two high-growth brands: a real estate investment advisory and brokerage focused on affluent international investors in Dubai, and a new mortgage brokerage brand targeting UAE expats.
The Head of Content will take full ownership of the content ecosystem across both brands, building strategy, systems, and execution pipelines that drive audience growth, engagement, and lead generation.
The role reports directly to the Founder & CEO and works closely with a specialist YouTube strategist to scale high-performing content across multiple platforms.
What This Role Entails
This role involves owning the end-to-end content strategy across YouTube, Instagram, and email marketing, ensuring consistent storytelling and performance across all channels.
The Head of Content will manage the full YouTube production pipeline, including research, planning, publishing, and performance analysis. They will also coordinate external agencies and freelancers responsible for editing, short-form content, and social media distribution.
In addition, the role includes overseeing Instagram content execution, managing a distributed creative team, and ensuring all content aligns with business objectives and brand positioning.
A strong focus is placed on data-driven decision-making, content performance optimisation, and building a scalable content system that supports long-term growth.
What They Are Looking For
The ideal candidate is an experienced content leader with a proven ability to grow and manage high-performing YouTube or multi-platform content channels.
They should be highly organised, comfortable managing multiple stakeholders, and confident working in a fast-paced, remote environment with senior leadership.
Strong analytical ability, creative thinking, and excellent communication skills are essential for success in this role.
Requirements for This Role
• Proven experience managing or growing a YouTube channel (ideally 50K+ subscribers or strong growth trajectory)
• Experience managing multi-platform content (YouTube, Instagram, email marketing)
• Strong project management skills across multiple content streams
• Experience working with agencies, editors, and freelance teams
• Strong analytical mindset with data-driven decision-making ability
• Excellent written and verbal English communication skills
• Ability to work independently in a remote, fast-paced environment
• Experience in content strategy, planning, and performance optimisation