About the Job
This position is open to candidates based in Latin America (LATAM), Africa, and Eastern Europe. As the role involves supporting U.S.-based clients, the successful candidate must be able to work during U.S. business hours in accordance with the relevant client’s time zone.
The client is a growing marketing organization that manages multiple brands and client accounts through social media management, content creation, audience engagement, and various digital marketing initiatives. The organization is seeking an experienced Social Media Manager who can effectively manage multiple accounts while maintaining consistent, high-quality content and achieving measurable growth.
Role Overview
The successful candidate will work as a Social Media Account Coordinator, overseeing social media accounts for multiple clients and supporting their growth through strategic content development, consistent publishing, audience engagement, and ongoing performance optimization.
The role will involve developing and implementing social media strategies, maintaining content calendars, creating and adapting engaging content, monitoring account performance, and identifying opportunities to improve reach, engagement, follower growth, and overall brand awareness.
The ideal candidate should have practical experience managing social media accounts for brands or multiple clients, with a strong understanding of platform-specific strategies and best practices. They should be able to combine creativity, organization, and data-driven decision-making to deliver consistent execution and measurable social media results.
Core Responsibilities
Social Media Account Management
- Manage the day-to-day social media activities across multiple client accounts.
- Maintain a consistent, professional, and engaging brand presence across relevant social media platforms.
- Develop and maintain content calendars to ensure consistent and strategic publishing.
- Coordinate content approvals, scheduling, and publishing processes.
- Organize and manage multiple accounts, deadlines, campaigns, and deliverables effectively.
- Monitor account activity and performance while proactively identifying areas for improvement.
Content Creation & Publishing
- Create engaging social media content that aligns with each client’s brand identity, tone of voice, target audience, and objectives.
- Develop social media posts, captions, and creative concepts aimed at increasing audience engagement.
- Adapt content, messaging, and creative formats to suit different platforms and audience groups.
- Schedule and publish content consistently across various social media channels.
- Ensure all published content is accurate, high-quality, relevant, and aligned with brand guidelines.
- Keep up to date with social media trends, emerging formats, platform developments, and industry best practices.
Account Growth & Community Engagement
- Develop and implement initiatives aimed at increasing followers, reach, engagement, and overall account growth.
- Review high-performing content and use performance insights to inform future content strategies.
- Identify emerging trends, relevant topics, and content opportunities that can support client growth.
- Encourage community engagement by responding to comments, participating in conversations, and interacting with audiences.
- Support clients in building strong, engaged online communities around their brands.
Performance Tracking & Optimization
- Monitor social media performance, including engagement, reach, follower growth, and individual content performance.
- Analyze account and content data to identify trends and determine which activities are delivering the strongest results.
- Provide actionable insights and recommendations to improve social media performance.
- Use reporting data to inform future content strategies and account management decisions.
- Continuously optimize social media activities based on performance results and emerging trends.
- Communicate account performance, progress, and key insights to internal teams and clients.
Client & Team Collaboration
- Collaborate closely with internal marketing teams to implement and support client social media strategies.
- Understand each client’s objectives and translate them into effective and engaging social media execution.
- Provide clients and internal stakeholders with regular updates, recommendations, and creative content ideas.
- Coordinate multiple accounts, projects, priorities, and deadlines efficiently.
- Maintain clear, organized, and consistent communication throughout the content planning, approval, and publishing process.
Skills & Requirements
- Has at least 3 years of experience managing social media accounts.
- Previous experience managing social media for brands, agencies, or multiple client accounts is preferred.
- Demonstrates proven experience in creating, adapting, scheduling, and publishing social media content.
- Has a track record of growing social media accounts through consistent content execution, audience engagement, and performance optimization.
- Demonstrates strong knowledge of Instagram, Facebook, LinkedIn, and TikTok, with experience using YouTube considered an added advantage.
- Understands the differences in content formats, audience behavior, and platform best practices across major social media channels.
- Has experience using social media scheduling, publishing, and analytics tools to manage content workflows and monitor account performance.
- Can develop engaging social media content and compelling copy that reflects different brand voices, audiences, and marketing objectives.
- Is confident analyzing engagement, reach, follower growth, and content performance data and turning insights into practical recommendations.
- Can create and maintain well-organized content calendars while coordinating content approvals, scheduling, and publishing across multiple accounts.
- Understands audience growth and community engagement strategies and can identify opportunities to strengthen a brand’s online presence.
- Can effectively manage multiple client accounts, deadlines, campaigns, and priorities while maintaining a high level of accuracy and attention to detail.
- Communicates social media performance, strategic recommendations, and creative ideas clearly and professionally to clients and internal teams.
Mindset & Attributes
- Demonstrates creativity while maintaining a strong focus on accuracy and attention to detail.
- Is highly organized and capable of managing multiple client accounts and priorities simultaneously.
- Takes initiative, demonstrates accountability, and is willing to take ownership of assigned accounts and responsibilities.
- Shows a genuine interest in social media trends, platform developments, changing algorithms, and audience behavior.
- Is results-driven, with a strong focus on achieving measurable improvements in engagement, reach, growth, and overall performance.
- Works well collaboratively and is comfortable communicating and working with both clients and internal teams.
- Is adaptable and able to remain effective and organized in a fast-paced and constantly changing environment.
- Consistently looks for new ways to improve content quality, audience engagement, and overall account performance.
What Success Looks Like
- Client social media accounts remain active, organized, consistent, and professionally managed.
- High-quality content is created, approved, scheduled, and published according to agreed timelines.
- Engagement, reach, follower growth, and overall social media performance show consistent improvement over time.
- Content and social media strategies are regularly reviewed and optimized using performance data and audience insights.
- Clients receive reliable execution, valuable recommendations, and clear and consistent communication.
- Social media makes a meaningful contribution to brand awareness, audience development, engagement, and the client’s overall digital presence.
Opportunity
This role provides an opportunity to manage impactful social media programmes for growing brands while developing deeper expertise in content strategy, audience growth, community engagement, and digital marketing.
The successful candidate will have ownership of multiple client accounts and the opportunity to influence how brands present themselves online. The role also provides the opportunity to deliver measurable results through creative content execution, strategic thinking, and data-driven social media growth initiatives.
Application Process
To be considered for the role, candidates will be required to complete the following steps:
- Complete the application form.
- Record and submit a video showcasing their skills, experience, and capabilities.