Job Overview
The company is seeking an experienced SEO Specialist with a strong background in Local SEO to enhance and manage search rankings for service-based businesses. The ideal candidate will have proven expertise in improving visibility on Google Maps and increasing organic search performance through strategic SEO initiatives.
Core Responsibilities
- Manage and optimize Google Business Profiles (GBP) to strengthen local search visibility and Google Maps rankings.
- Create, enhance, and maintain service area pages designed to improve local SEO performance.
- Implement effective on-page SEO strategies, including title tag optimization, heading structures, internal linking, and website architecture improvements.
- Publish, update, and optimize website content within WordPress platforms.
- Improve content quality by aligning pages with user search intent and engagement best practices.
- Conduct keyword research, targeting, and strategic keyword placement across website pages.
- Identify and resolve keyword cannibalization issues to improve ranking efficiency.
- Develop and execute data-driven SEO strategies focused on long-term organic growth.
- Carry out link-building campaigns through guest posting, niche edits, outreach, and strategic partnerships.
- Analyse website and campaign performance to identify optimisation opportunities and implement improvements.
- Utilise industry-leading SEO tools such as Ahrefs, Google Search Console, Screaming Frog SEO Spider, BrightLocal, and LocalFalcon for monitoring, reporting, and performance analysis.
Skills & Requirements
- Candidates should possess a minimum of two years’ experience in SEO, with a strong emphasis on Local SEO strategies and performance.
- Demonstrated expertise in on-page SEO optimisation, including keyword targeting, keyword placement, and improving overall page relevance.
- Proven ability to identify and resolve keyword cannibalisation issues to support stronger search rankings.
- Solid understanding of internal linking strategies and their role in improving website structure and SEO performance.
- Experience executing link-building campaigns, outreach initiatives, and managing backlink placements is considered essential.
- Strong knowledge of Google Business Profile optimisation and local search ranking techniques.
- Comfortable working within WordPress environments to publish, update, and optimize website content.
- Familiarity with local rank tracking and grid-based SEO tools used to monitor geographic search visibility.
- Experience with citation building and managing local business directory listings.
- Ability to interpret and act on SEO performance data using platforms such as Google Search Console, Ahrefs, and website crawling tools.
- Excellent attention to detail with the ability to deliver accurate, organised, and high-quality SEO work.
Why Join JSA Interactive
- The opportunity offers a dynamic work environment that combines the stability of an established company with the fast-paced energy of an entrepreneurial agency.
- Team members gain exposure to a variety of industries while working on impactful digital marketing and SEO campaigns focused on measurable results.
- The company values professionals who are passionate about SEO, interested in the growing influence of AI in search, and motivated to contribute within a collaborative, high-performance environment.
- This position is well suited to individuals who thrive under pressure, enjoy working in fast-moving environments, and are committed to delivering strong marketing performance and client satisfaction.
- Ideal candidates will demonstrate strong organisational skills, a proactive mindset, and a results-driven approach to campaign optimisation and strategic execution.
- Additional consideration may be given to applicants with knowledge of or experience within the tree care or arborist industry.
- Working hours are scheduled from 8:00 AM to 5:00 PM Eastern Time (USA), aligned with either GMT -4 or GMT -5.