Job Overview
An experienced and results-driven SEO Lead is sought to oversee and implement the organization’s organic growth strategy. This remote opportunity is suited to a commercially focused SEO professional who can effectively combine strategic planning with hands-on execution across technical SEO, content optimization, keyword research, and performance analysis.
The successful candidate will be responsible for enhancing search engine visibility, increasing high-quality organic traffic, and delivering measurable business results through data-driven SEO initiatives. The role involves collaborating with content, development, and marketing teams to identify growth opportunities, prioritize optimization efforts, and execute scalable SEO strategies that support long-term business objectives.
This position is ideal for an individual who excels in dynamic, fast-paced environments, enjoys tackling both technical and content-related SEO challenges, and is capable of working independently while managing multiple priorities in a fully remote setting.
Core Responsibilities
SEO Strategy & Growth
- Lead and manage the organisation’s SEO roadmap, ensuring alignment with overall business growth objectives.
- Identify and capitalise on opportunities to improve organic search visibility, website traffic, and conversion performance.
- Develop and implement both short-term and long-term SEO strategies across multiple digital platforms and assets.
- Stay informed of industry developments, search engine algorithm changes, and competitor activities to maintain a strong competitive position.
Technical SEO
- Conduct detailed technical SEO audits and recommend prioritised optimisation initiatives.
- Collaborate closely with development teams to address issues related to crawlability, indexing, website speed, Core Web Vitals, and structured data implementation.
- Enhance website architecture, URL structures, canonical tags, redirects, and XML sitemap management to support search engine performance.
- Ensure all websites adhere to current SEO best practices across both desktop and mobile environments.
Keyword Research & Content Optimisation
- Carry out comprehensive keyword research to uncover valuable search opportunities and growth areas.
- Evaluate search intent and competitor strategies to guide content planning and optimisation efforts.
- Develop SEO-focused content briefs to support writers and content teams in creating high-performing content.
- Optimise existing website content and landing pages to improve rankings, user engagement, and organic traffic.
- Identify content gaps and scalable opportunities to strengthen long-term organic growth.
On-Page SEO & Internal Linking
- Improve on-page SEO elements, including metadata, headings, content structure, and page optimization across priority web pages.
- Design and implement internal linking strategies that enhance topical relevance, authority, and search engine crawl efficiency.
- Ensure SEO recommendations complement user experience (UX) objectives and conversion-focused goals.
Authority Building & Off-Page SEO
- Contribute to backlink acquisition strategies and initiatives aimed at strengthening online authority.
- Monitor backlink profiles and identify opportunities to enhance domain credibility and search performance.
- Work alongside relevant teams to support outreach campaigns, partnerships, and other activities that contribute to SEO growth.
Analytics & Reporting
- Track and evaluate SEO performance using industry-standard tools, including Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.
- Monitor key performance indicators such as keyword rankings, organic traffic, user engagement, and conversion metrics.
- Prepare regular SEO performance reports that provide actionable insights, strategic recommendations, and prioritized improvement areas.
- Communicate SEO progress, results, and business impact effectively to stakeholders and decision-makers.
Skills & Requirements
- A minimum of 3–5 years of practical SEO experience, supported by a demonstrated history of delivering organic growth and improved search performance.
- Strong knowledge of technical SEO, on-page optimization techniques, and content-focused SEO strategies.
- Proven experience leading SEO projects from strategic planning through to successful implementation and execution.
- Proficiency in industry-leading SEO and analytics platforms, including:
- Ahrefs
- Semrush
- Screaming Frog
- Google Analytics 4 (GA4)
- Google Search Console
- Ability to interpret complex data, identify trends, and transform insights into practical recommendations and optimization strategies.
- Demonstrated success in improving keyword rankings, increasing organic website traffic, and generating qualified leads or conversions.
- Excellent written and verbal communication skills with a strong command of the English language.
- Ability to work effectively and independently within a fully remote working environment.
- Strong organizational, prioritization, and project management abilities, with the capacity to manage multiple initiatives simultaneously.
Preferred Qualifications
- Familiarity with Conversion Rate Optimization (CRO) best practices and SEO-focused funnel optimization techniques.
- Previous experience within B2B, SaaS, marketplace, logistics, recruitment, mobility, or lead-generation sectors.
- Knowledge of programmatic SEO methodologies and scalable content growth strategies.
- Basic understanding of HTML, schema markup, JavaScript SEO principles, and content management systems (CMS).
- Experience working in start-up businesses or rapidly growing organisations.
