About the Company
The organisation builds direct-to-consumer brands within the health and wellness sector and operates as a startup rather than an agency. Its structure is intentionally lean, with minimal processes and a strong emphasis on high output and execution speed.
Growth is primarily driven through paid social channels, where strong creative serves as the core engine of performance and scale. The team operates in a fast-paced environment, running frequent tests and quickly doubling down on strategies and creatives that demonstrate strong results.
Job Overview
This role is ideal for a Creative Strategist specializing in health and wellness DTC brands, with a strong ability to think in terms of hooks, angles, and mechanisms that drive performance. The position requires someone who can consistently develop high-performing ad scripts and quickly analyze successful campaign, clearly identifying the awareness level, angle, mechanism, and key driver behind their success.
The successful candidate will be responsible for producing high-converting short-form video scripts for platforms such as TikTok, Meta, and YouTube Shorts. They will craft compelling hooks, angles, and creative concepts tailored to different target audiences and stages of awareness.
In addition, the role involves translating proven ideas into clear and concise creative briefs for editors and content creators, including direction on structure, tone, visuals, and production requirements. The strategist will also develop supporting copy for landing pages, advertorials, listicles, and offer pages to ensure cohesive messaging across campaigns.
A strong focus on performance is essential, with rapid iteration based on data insights & scaling winning creatives while quickly discontinuing underperforming ones. The role also requires leveraging AI tools and workflows to enhance research, ideation, and creative execution efficiently.
Core Responsibilities
- Produces approximately 40 fully developed creative briefs per month, ensuring each brief is detailed enough for editors to execute without requiring additional clarification.
- Develops comprehensive briefs that include multiple hook variations, distinct angles, defined mechanisms, structured shot lists, and clear references moving beyond vague ideas or surface-level direction.
- Continuously generates and refines new creative angles and iterations on a weekly basis, informed by top-performing content and performance benchmarks.
- Operates within a structured creative testing environment where brand, media buying, and creative teams collaborate closely to optimize output.
- Has direct access to real-time performance data for every concept produced, enabling rapid learning and iteration.
- Receives same-week feedback on creative performance to quickly identify winning and underperforming ideas.
- Utilises key tools and platforms including Adnova, Foreplay, Motion, Notion, and Slack to streamline workflow, collaboration, and creative development.
Ideal Candidate Profile
- A systems thinker who builds repeatable frameworks for producing high-performing creatives rather than relying on one-off ideas
- Demonstrates a variable-driven mindset, consistently developing and testing different hooks, angles, and mechanisms
- Highly analytical, with a strong focus on understanding why a creative works, not just what worked
- An end-to-end operator capable of managing the full creative process, from insight and angle development to hooks, scripts, briefs, and continuous iteration based on performance data
Skills & Requirements
Must-Haves
- Demonstrated experience writing short-form video ad scripts specifically for Meta and TikTok platforms, with a clear focus on performance marketing content (excluding email marketing, long-form VSLs, static image ads, and Google Search copy)
- A minimum of 3+ years’ experience in copywriting within performance marketing or a Creative Strategist role
- Proven background working within DTC startups or DTC-focused agencies, particularly brands generating between $1M and $50M in revenue
- A strong portfolio showcasing end-to-end ownership of short-form video ads, including development of hooks, selection of angles, and definition of creative mechanisms
- Experience within the health, wellness, beauty, or fitness industries
- Working proficiency in leveraging AI tools to support research, ideation, and creative development processes
Nice-to-Haves
- Hands-on experience using tools such as Adnova, Foreplay, and Motion
- Experience creating unscripted talking-point briefs for creators or talent
- A well-developed swipe file or creative reference library built over time
- Familiarity with end-to-end creative production workflows, from concept development through to execution
What the Role Offers
- Provides a monthly compensation package ranging from $2,500 to $3,200 USD, with additional performance-based bonuses.
- Offers a remote, asynchronous working structure, with some expected overlap during US business hours to support collaboration.
- Places the candidate within a close-knit team environment, working directly with the founder as well as a dedicated creative production pod.
- Presents clear opportunities for professional growth, with increasing ownership of the creative strategy function based on demonstrated performance and results.
How to Apply
- Interested candidates are required to submit their application through the designated application process below.
- Only CVs submitted in English will be considered for review.
- As part of the application, candidates are expected to:
- Respond with the word “HOOK” to the question: “Why should we consider YOU for this position?”
- Provide a link to at least one advertisement developed from their scripts or creative briefs that has been run on Meta or TikTok.
- It is important to note that this opportunity is offered on a contractor basis and does not constitute an employee role.