A UK-based performance marketing company is hiring through Remote Recruitment for a fully remote Direct Response Copywriter role. This opportunity is specifically suited to South African professionals looking to work with international clients while remaining based locally.
The company focuses on helping brands turn inconsistent marketing efforts into predictable revenue growth. The successful candidate will play a key role in crafting persuasive, conversion-driven messaging across multiple digital channels, working closely with account managers and leadership teams.
This is an ideal role for a commercially minded writer who understands performance marketing and wants to produce measurable results through strategic, high-impact copy.
Key Responsibilities
- Write high-converting paid ad copy for platforms such as Meta and LinkedIn
- Develop landing pages and funnel copy designed to drive conversions
- Create email campaigns, including cold outreach, nurturing, and lifecycle messaging
- Write conversational scripts for AI agents and chatbot-style interactions
- Build SMS and WhatsApp messaging sequences that guide user actions
- Adapt messaging based on audience intent, funnel stage, and platform behaviour
- Collaborate with account managers and leadership on live campaigns
- Translate campaign strategies and briefs into compelling, results-driven copy
- Participate in internal strategy discussions and occasional client calls
- Provide constructive feedback to improve campaign direction and messaging quality
- Develop creative briefs for designers and contribute campaign ideas
- Analyse performance data and refine messaging for better results
- Use AI tools to improve workflow efficiency and maintain consistent brand voice
- Ensure compliance with data privacy regulations, including GDPR
Requirements
- Minimum of 3 years’ experience in direct response or conversion-focused copywriting
- Strong understanding of performance marketing and sales funnels
- Proven ability to write across multiple channels (ads, email, landing pages, messaging)
- Solid grasp of buyer psychology and persuasive writing techniques
- Experience with email marketing and lifecycle campaigns
- Ability to explain and justify copy decisions with confidence
- Comfortable using AI tools to support writing and research
- Strong attention to detail and ability to meet high standards consistently
- Reliable laptop, stable internet connection, and professional remote workspace
Advantageous: Experience with AI chatbots, paid media campaigns, or video sales letters
Key Attributes
- Results-driven and commercially focused
- Proactive, confident, and accountable
- Strong communication and collaboration skills
- Ability to work effectively in a fast-paced environment
- Curious about AI, automation, and evolving marketing technologies
Apply Here
Interested candidates can apply using the official link below:
Typical Requirements for Direct Response Copywriter Roles
- A background in marketing, communications, or a related field
- A portfolio showcasing conversion-focused writing samples
- Strong understanding of digital marketing and customer journeys
- Ability to analyse performance data and optimise messaging
- Experience working with marketing teams and creative professionals
- Excellent written communication and storytelling skills
- Strong time management and ability to meet deadlines in remote environments