Job Overview
TechLoom Global connects leading companies across a variety of industries with highly skilled professionals from around the world. Its expertise covers areas such as sales development, product and engineering, marketing, operations, customer success, finance and administrative support. Team members have the opportunity to work within a network of talented professionals who help forward-thinking businesses achieve meaningful results in a fast-changing and competitive environment.
The successful candidate will join an established copywriting team supporting a rapidly growing automotive and dealership marketing company. The role has been created to help meet the client’s increasing demand for high-quality content.
The Copywriter will be responsible for creating direct-response video advertising scripts and supporting ad copy for dealership and retail clients. The position operates entirely from existing source material, including onboarding call recordings, client websites and social media content, without requiring direct communication with clients.
All project briefs, client information and relevant context will be provided through a Client Success Manager. As a result, the ability to independently research, extract key information, understand client messaging and turn source material into engaging, conversion-focused copy will be an important part of the role.
Core Responsibilities
- Develop compelling direct-response video advertising scripts and supporting ad copy using information gathered from existing client materials.
- Review onboarding call recordings, notes, company websites and social media content to identify key brand, product and customer insights.
- Complete assigned scripts within a three-day turnaround period, with briefs received on day one and final scripts submitted by day three.
- Accurately understand and execute creative briefs from the initial draft, ensuring the main requirements are addressed without the need for major structural changes.
- Work independently following an initial two- to three-week onboarding and ramp-up period, requiring minimal ongoing supervision or guidance.
- Incorporate AI-powered tools such as Claude and ChatGPT into the daily writing process to improve efficiency while maintaining originality, creativity and strong copywriting standards.
- Collaborate with the Client Success Manager to obtain the required project information and submit completed work through platforms such as ClickUp and Google Drive.
- Consistently strengthen the quality and effectiveness of creative work, with performance assessed through reviewed writing samples and completed content.
Skills and Requirements
- Candidates should have between three and six years of hands-on experience in direct-response advertising copywriting, with a specific focus on video ad scripts and supporting advertising copy rather than general content writing.
- Applicants should demonstrate the ability to develop effective copy using secondhand source material, including recorded calls, client websites and social media content, without requiring direct access to clients.
- Strong creative ownership, self-motivation and independence are essential, with candidates expected to work confidently with minimal guidance following a two- to three-week onboarding period.
- Regular experience using AI-powered writing tools such as Claude or ChatGPT as part of the day-to-day copywriting process is required.
- Candidates should be capable of consistently completing and submitting scripts within a three-day turnaround period.
- Excellent written English and the ability to communicate ideas clearly and effectively are essential.
Advantageous Skills
- Previous experience using ClickUp or similar project management platforms for managing tasks, deadlines and deliverables would be beneficial.
- Experience creating advertising content for the automotive, powersports, recreational vehicle (RV) or related retail and dealership industries would be advantageous.
- A strong portfolio and proven track record of producing high-quality direct-response copy could provide opportunities to work on projects beyond the dealership sector, with high-performing writers potentially taking on a broader range of copywriting assignments.