Job Overview
pubGENIUS, an innovative React.js and Next.js development company and Ad Tech startup, is looking for a skilled Content Writer to become part of its growing team. The company develops cutting-edge web and AI-driven solutions for clients across the United States and Europe, serving industries including DeFi, fintech, healthcare, and advertising technology.
In this role, the successful candidate will be responsible for producing engaging, informative, and high-quality content that clearly showcases the value of the company’s products and services. Content created will be tailored to both technical and business audiences, helping to support marketing initiatives, thought leadership projects, brand awareness efforts, and client communications. The position offers an opportunity to contribute to a fast-paced, technology-focused environment while working alongside a team dedicated to innovation and digital excellence.
Core Responsibilities
- Develop, research, and publish high-quality content for websites, blogs, and other digital channels, ensuring accuracy, relevance, and audience engagement.
- Create and optimise content in line with SEO best practices to improve search engine visibility, increase rankings, and drive sustainable organic traffic growth.
- Review, edit, and refine written materials to maintain clarity, strengthen messaging, and ensure consistency with the company’s brand voice and positioning.
- Monitor and analyse content performance using key metrics such as search rankings, organic traffic, lead generation, conversion rates, page views, audience engagement, social shares, brand mentions, and backlink acquisition.
- Leverage performance insights and analytics to identify opportunities for content improvement and inform future content strategies.
- Prepare and deliver regular performance reports, providing management with actionable insights and recommendations to support business objectives.
Skills & Requirements
- Demonstrated experience in financial content writing, with preference given to candidates who possess both relevant academic qualifications and proven industry writing experience.
- Excellent written English communication skills, equivalent to a B2–C1 proficiency level.
- Proven ability to create SEO-friendly content for websites, blogs, and digital channels.
- Working knowledge of content management systems (CMS) and the ability to publish or manage content efficiently.
- Strong capability to simplify complex financial concepts into clear, engaging, and reader-focused content.
- Solid understanding of search engine optimisation principles and content marketing best practices.
Preferred Skills
- Good knowledge of SEO strategies, keyword optimisation, and content performance enhancement techniques.
- Previous experience producing content within the Ad Tech or fintech sectors.
- Exceptional attention to detail, with the ability to review, edit, and refine content independently.
- Self-motivated and proactive approach to managing tasks and meeting deadlines.
- Ability to collaborate effectively with cross-functional teams and international stakeholders.
- Strong commitment to creating informative, valuable, and engaging content that prioritises the reader experience.
- Interest in improving content processes, streamlining workflows, and enhancing overall productivity and efficiency.
Additional Advantages
- A qualification in Economics, Finance, Business Administration, or a related discipline would be beneficial.
- Previous experience creating content within the personal finance, financial comparison, or consumer finance space would be considered a significant advantage.
Additional Information
- The role offers fully remote working flexibility, allowing the individual to work from any location.
- Flexible working hours are provided to support work-life balance and productivity.
- The position is offered on a part-time, hourly-paid basis.
- There is potential for progression into a full-time role based on performance and business needs.
- A daily overlap of 2–3 hours with the team is required to ensure effective collaboration and communication.
Application Process
- Applications are not reviewed via LinkedIn direct messages or email; candidates are required to apply through the official application link provided.
- pubGENIUS does not engage with staffing agencies or third-party recruiters, and only direct applications will be considered.
pubGENIUS is an Equal Opportunity Employer and is committed to fair and merit-based hiring practices. Employment decisions are made solely on the basis of merit, competence, and qualifications, without discrimination based on race, age, colour, gender, religion, national origin or ethnicity, veteran status, sexual orientation, marital status, gender identity, or physical or mental disability, or any other status protected under applicable law.