Are you an experienced Product Designer with a passion for creating engaging digital experiences? A partner company is looking for a Senior Product Designer based in South Africa to help shape a large-scale consumer product used by millions of people around the world.
This full-time opportunity combines product design, artificial intelligence, behavioural psychology and gamification. The successful candidate will play an important role in designing experiences that encourage healthier and more sustainable habits.
About the Senior Product Designer Role
As a Senior Product Designer, you will work at the intersection of product design, AI, behavioural science and gamification.
You will be responsible for creating digital experiences that improve the customer journey while encouraging long-term engagement and positive behaviour change.
The role involves working closely with product, engineering, research and analytics teams to turn user research, behavioural insights and product data into innovative design solutions.
AI will be an important part of the design process, rather than simply an additional feature added to the product.
Key Responsibilities
Product Design
You will lead the design of innovative B2C product experiences that improve the customer journey and encourage sustainable user habits.
Your responsibilities will include:
- Designing modern digital product experiences
- Creating original UI/UX concepts
- Developing innovative solutions to improve user engagement
- Designing mobile-first product experiences
- Improving the overall quality and effectiveness of the product experience
- Translating user needs and behavioural insights into practical design solutions
AI-Powered Experiences
AI will play a central role in the product design process.
You will explore meaningful ways to incorporate AI-powered functionality into customer journeys and use emerging technologies to create better product experiences.
The company is looking for someone who is comfortable experimenting with AI and understands how it can be integrated into digital products rather than simply treated as an additional feature.
Gamification and Behavioural Psychology
The role also involves using gamification and behavioural psychology to encourage users to develop sustainable habits.
You will explore user motivation, habits and engagement to create experiences that encourage customers to continue using the product over the long term.
Understanding why users behave in certain ways will be important when developing and testing new product experiences.
Research, Data and Experimentation
The successful candidate will use research, analytics and product data to inform design decisions.
You will be expected to:
- Analyse user behaviour
- Use UX research to identify opportunities
- Interpret product analytics
- Develop design hypotheses
- Test and refine ideas
- Conduct rapid design experiments
- Use data to validate design decisions
- Identify opportunities based on market and consumer trends
The role is highly focused on experimentation and continuous improvement.
Collaboration and Stakeholder Management
You will work closely with product managers, engineers, researchers, analysts and other teams throughout the product development process.
You will also need to confidently present and explain your design decisions and defend your recommendations when working with stakeholders.
Strong communication and collaboration skills will therefore be essential.
Requirements
To be considered for this Senior Product Designer position, applicants should have:
- At least 5 years of experience designing high-quality B2C digital products
- Strong expertise in modern mobile product design
- Strong knowledge of UX and UI principles
- Experience incorporating AI into product experiences or design workflows
- A strong understanding of gamification
- Knowledge of behavioural psychology and user engagement
- Experience using UX research and analytics to inform design decisions
- Strong analytical and critical-thinking skills
- A data-driven approach to product design
- Experience with rapid experimentation and testing
- The ability to develop original design hypotheses
- Strong presentation and communication skills
- An understanding of user motivation, habits and long-term engagement
- Curiosity about emerging technologies and consumer behaviour
- Strong cross-functional collaboration skills
Experience designing Health & Fitness products or applications is a strong advantage.
Who Is This Role For?
This position is suited to an experienced Product Designer who enjoys solving complex user problems and experimenting with new approaches.
The ideal candidate should be comfortable looking beyond surface-level design issues and using research, data and behavioural insights to understand what users actually need.
You should also be curious about emerging technologies and interested in exploring how AI can create more useful and engaging product experiences.
Benefits
Flexible Working
The company offers flexible working hours, with an emphasis on results and impact rather than time spent at a desk.
Annual Leave
Employees receive 21 days of annual leave in addition to applicable local bank holidays.
Equipment Provided
Equipment is provided to help employees perform effectively in their roles.
Global Product Experience
The successful candidate will have the opportunity to work on a large-scale consumer product with global reach.
The role also provides exposure to AI, behavioural science, gamification and modern mobile product design.
International Team
You will join an international and distributed team with opportunities to experiment, innovate and influence the direction of the product.
Job Details
Position
Senior Product Designer
Location
South Africa
Employment Type
Full-time
Work Arrangement
Remote / Distributed
Experience Required
5+ years
Key Areas
Product Design, UI/UX, Mobile Design, AI, Gamification and Behavioural Psychology
How the Application Process Works
The position is being advertised on behalf of a partner company. Applications and subsequent steps are managed by the partner company.
The application process uses an AI-powered matching system to assess candidates against the core requirements of the position. Candidates who are shortlisted will then proceed through the hiring company’s own interview or assessment process.
How to Apply
If you have the required product design experience and are interested in working at the intersection of AI, behavioural science and digital product design, this could be an exciting opportunity to consider.
Click Here to Apply
The original job description provided does not include a direct application URL. If you have the application link, add it to this section before publishing the article.
Candidates should ensure their application clearly demonstrates their experience with B2C product design, mobile UX/UI, experimentation, AI-powered experiences and data-informed design.