Are you an email marketing professional with a strong eye for design, copywriting skills and an interest in customer data? A client is looking for a Junior to Mid-Level CRM Specialist to work across a portfolio of design-led brands, primarily using Klaviyo.
This is a hands-on remote opportunity for someone who enjoys combining creativity and analytics to create email campaigns that look great, reach the right audiences and deliver measurable results.
About the Email Marketing Specialist Role
The successful candidate will manage email campaigns from the initial brief through to campaign building, audience segmentation, scheduling and performance reporting.
You will work across several brands, each with its own visual identity and communication style. This means you’ll need to be comfortable adapting your approach while maintaining consistency with each brand’s guidelines.
The role is particularly suited to someone who cares about both the creative and analytical sides of email marketing.
Key Responsibilities
Email Campaign Management
You will be responsible for creating and scheduling approximately 6–8 email campaigns per week across multiple brands.
Your responsibilities will include:
- Designing and building email campaigns in Klaviyo
- Following each brand’s individual visual identity and guidelines
- Working with layouts, typography, imagery and visual hierarchy
- Creating polished emails using supplied brand assets and creative direction
- Scheduling campaigns and completing quality checks before sending
- Managing campaigns across several brands simultaneously
Email Copywriting
The role also involves writing and refining email copy to ensure campaigns are engaging and appropriate for each brand.
You may be responsible for:
- Writing email copy
- Refining existing copy
- Creating compelling subject lines
- Writing calls to action
- Ensuring messaging matches the brand’s tone of voice
- Editing content for clarity and accuracy
CRM Segmentation
Audience targeting is an important part of the role.
You will use customer behaviour, engagement and campaign objectives to determine appropriate audience segments and ensure campaigns are reaching the right customers.
A good understanding of CRM segmentation and audience targeting will therefore be important.
Campaign Performance and Reporting
The successful candidate will also analyse campaign performance and use the results to improve future campaigns.
You will review metrics such as:
- Open rates
- Click rates
- Conversion rates
- Revenue
- Customer engagement
You will then provide clear and concise reporting, highlighting important trends and identifying opportunities for improvement.
Testing and Optimisation
The role includes ongoing testing and optimisation across different areas of email marketing.
This may include testing:
- Creative
- Messaging
- Subject lines
- Audience segments
- Send strategies
- Campaign formats
The goal is to use campaign results to continuously improve email performance.
Requirements
The ideal candidate should have:
- Junior to mid-level experience in CRM or email marketing
- Hands-on experience with Klaviyo
- A strong eye for design
- The ability to work confidently across different brand identities
- Experience building polished emails using supplied creative assets
- Strong copywriting and editing skills
- A good understanding of CRM segmentation
- Experience interpreting campaign performance data
- Strong organisational skills
- Excellent attention to detail
Attention to detail is particularly important when checking links, formatting, audience selection and campaign scheduling.
What the Role Offers
Remote Working
This is a fully remote position, giving the successful candidate the flexibility to work remotely while supporting multiple design-led brands.
Work Across Multiple Brands
You will work across a range of design-led brands, giving you the opportunity to adapt campaigns to different visual identities, audiences and communication styles.
Creative and Analytical Work
The role combines creative email production with data analysis. You will not only be responsible for how an email looks and reads, but also who receives it and how it performs.
Who Is This Role For?
This opportunity is ideal for someone who sits comfortably between creative and analytical work.
You should care about creating visually polished emails and writing compelling copy, while also being interested in customer behaviour, segmentation and campaign performance.
If you enjoy looking at campaign results and asking what could be improved in the next campaign, this could be a strong opportunity.
Job Details
Position
Email Marketing Specialist / CRM Specialist
Experience Level
Junior to Mid-Level
Work Arrangement
Remote
Email Platform
Klaviyo
Campaign Volume
Approximately 6–8 email campaigns per week
Brands
A portfolio of design-led brands
How to Apply
If you have hands-on Klaviyo experience and are looking for a remote CRM and email marketing opportunity, this role could be a good fit.
The successful candidate should be able to demonstrate experience with email campaign creation, segmentation, copywriting, scheduling and performance analysis.