A remote opportunity is available for a Senior Amazon PPC Specialist to manage and optimise advertising campaigns on Amazon. The role focuses on PPC campaign development, keyword research, bid optimisation, competitor analysis, reporting, and improving advertising efficiency to achieve key performance targets.
This position would suit an analytical and results-driven digital marketing professional with strong Amazon advertising experience and an understanding of how PPC contributes to product visibility, traffic, and sales.
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About the Role
The Amazon PPC Specialist will be responsible for developing and managing advertising campaigns across Amazon’s platform. The successful candidate will use campaign data, keyword research, market analysis, and competitor insights to improve advertising performance and return on investment.
The role also involves working with marketing, sales, and product teams to ensure Amazon advertising strategies support wider business objectives.
Key Responsibilities
Develop Amazon PPC Campaigns
- Design and launch Amazon PPC campaigns.
- Manage campaigns designed to increase product visibility and sales.
- Structure campaigns around relevant keywords and products.
- Run PPC tests and evaluate their results.
- Continuously optimise campaigns against performance targets.
Conduct Keyword Research
- Research high-performing keywords relevant to Amazon products.
- Analyse search volume, competition, and keyword relevance.
- Build and maintain large keyword lists.
- Select appropriate keywords for PPC campaigns.
- Use tools such as Helium 10 and Data Dive to identify keyword opportunities.
Optimise Campaign Performance
- Monitor Amazon PPC campaigns regularly.
- Adjust bids based on campaign performance.
- Optimise advertising placements.
- Identify opportunities to improve ROI and campaign efficiency.
- Monitor KPIs and make data-driven optimisation decisions.
Analyse Campaign Data
- Review advertising performance data.
- Track important PPC metrics.
- Create campaign performance reports.
- Identify trends and performance issues.
- Provide actionable recommendations for improving campaigns.
Conduct Competitor Research
- Monitor competitor advertising activity.
- Analyse competitor strengths and weaknesses.
- Identify new market and advertising opportunities.
- Use competitor insights to improve PPC strategies.
Work With Internal Teams
- Collaborate with marketing teams.
- Work alongside sales and product teams.
- Ensure PPC strategies align with broader business objectives.
- Communicate campaign performance and recommendations clearly.
Amazon Advertising Platforms
The successful candidate should have an in-depth understanding of Amazon’s major advertising formats, including:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP
Understanding how each advertising format contributes to visibility, traffic, and conversions is important for the position.
Requirements
Applicants should have:
- Proven experience managing and optimising Amazon PPC campaigns.
- A track record of achieving PPC performance targets.
- Strong knowledge of Amazon advertising.
- Experience with keyword research and campaign optimisation.
- Strong analytical and data interpretation skills.
- Experience conducting competitor analysis.
- Excellent written and verbal communication skills.
- The ability to work effectively in a fast-paced environment.
A bachelor’s degree in Marketing, Business, or a related field is preferred.
Preferred Skills and Experience
The employer would particularly value candidates with:
- At least three years of experience managing large keyword lists and conducting PPC tests.
- Experience with AdBadger.
- Experience with Helium 10.
- Experience with Data Dive.
- Knowledge of bid management software.
- Experience creating PPC performance reports.
- Knowledge of Amazon advertising policies.
- Understanding of Amazon algorithm changes and advertising best practices.
- Experience with listing optimisation.
Tools and Platforms
The role may involve working with several Amazon PPC and keyword research tools, including:
- Amazon Ads
- AdBadger
- Helium 10
- Data Dive
- PPC analytics and reporting platforms
- Bid management software
Salary
The advertised salary range is $1,500 to $3,300 per month, including bonuses and incentives. The final compensation will depend on the candidate’s experience and skills.
Why Consider This Role?
This opportunity is particularly suited to experienced Amazon PPC specialists who enjoy working with data and continuously improving advertising performance.
The position combines campaign management, keyword research, competitor analysis, testing, reporting, and optimisation. It could be a strong option for someone looking to work in a specialised PPC role focused specifically on Amazon’s e-commerce ecosystem.