Job Overview
This position is advertised on behalf of a partner company, which will manage the application process and all subsequent recruitment steps. The company is seeking a Paid Media Specialist (Meta) based in South Africa.
The role is suited to a performance-driven digital marketer with strong experience in using Meta advertising to generate measurable business results. The successful candidate will be responsible for managing paid media campaigns across Facebook, Instagram, and other Meta platforms, overseeing the process from audience research and targeting through to campaign execution, optimization, and reporting.
The position will play an important role in improving campaign efficiency, driving customer acquisition, and maximizing return on advertising investment. The successful candidate will combine analytical and creative thinking to develop engaging advertising campaigns, evaluate performance data, and identify opportunities for continuous improvement.
The role requires someone who is confident working with data, comfortable conducting tests and experimenting with new strategies, and able to adapt quickly to changes within the digital advertising landscape. The successful candidate will also collaborate closely with creative and content teams while building and expanding their expertise in paid media strategy and performance marketing.
Core Responsibilities
- Develop, launch, manage, and continuously optimize Meta advertising campaigns in line with the company’s marketing and business objectives.
- Conduct thorough audience research and develop effective targeting strategies, including audience segmentation, retargeting, and lookalike audiences.
- Work closely with design and content teams to create engaging ad creatives, compelling messaging, and high-quality visual assets.
- Monitor campaign performance and analyze key metrics to identify areas for improvement and maximize return on investment.
- Manage advertising budgets effectively, ensuring spend is strategically allocated across campaigns, audiences, placements, and creative variations.
- Plan and conduct A/B testing across different messaging, creative concepts, audience segments, placements, and other campaign variables.
- Prepare regular performance reports that clearly present campaign results, emerging trends, key insights, and actionable recommendations to relevant stakeholders.
- Keep up to date with Meta advertising products, platform developments, industry trends, and emerging paid media best practices.
- Continuously refine and improve campaign strategies based on performance data, testing results, and evolving business priorities.
Skills & Requirements
- The ideal candidate should have 2–3+ years of hands-on experience managing paid advertising campaigns across Meta platforms, preferably within a performance marketing environment.
- Strong working knowledge of Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting platforms is required.
- Demonstrated experience in audience segmentation, retargeting, lookalike audience development, and campaign optimization is essential.
- Strong analytical and problem-solving skills, with the ability to interpret campaign data, identify performance trends, and make data-driven decisions.
- Experience managing advertising budgets with a focus on efficient spend allocation, campaign performance, and measurable return on investment.
- Excellent written and verbal communication skills, with the ability to present campaign results, insights, and recommendations clearly.
- The ability to collaborate effectively with designers, content specialists, and other marketing team members is important.
- The successful candidate should be comfortable working in a fast-paced environment, managing multiple priorities, and consistently meeting deadlines.
- Familiarity with additional paid media platforms, such as Google Ads or TikTok Ads, would be advantageous.
- A recognized Meta advertising certification, such as Meta Blueprint, would be considered an added advantage.
- Strong attention to detail, a proactive approach to problem-solving, and a commitment to continuous learning and improvement are required.
- The candidate should have a reliable home-working setup, including a dual-monitor computer with at least 8 GB RAM, internet speeds of at least 25 Mbps, and a camera capable of 1080p resolution.
Perks & Benefits
- The successful candidate will receive a competitive base salary.
- The position offers a full-time schedule of 40 hours per week, with 8 working hours per day.
- The role is fully remote, allowing the successful candidate to work permanently from home.
- Working hours will follow a Monday to Friday schedule aligned with Eastern Standard Time (EST).
- The successful candidate will have unlimited access to professional courses and an internal SOP library at no additional cost.
- The position provides opportunities for professional development, skills growth, and career progression.
- The role offers the opportunity to further develop expertise in paid media, performance marketing, and Meta advertising.
How Jobgether Works
Jobgether uses an AI-powered matching process to assess applications efficiently, objectively, and fairly against the key requirements of each role. The system identifies candidates whose skills and experience best align with the position, after which the shortlisted applications are shared directly with the hiring company.
The hiring company’s internal team is responsible for managing the remaining recruitment process, including any interviews, assessments, and final hiring decisions.
Data Privacy Notice
By submitting an application, candidates acknowledge that Jobgether may process their personal information to assess their suitability for the position and share relevant details with the prospective employer. This processing is carried out in accordance with applicable data protection laws, including the GDPR, based on legitimate interests and pre-contractual measures.
Candidates may exercise their applicable data protection rights, including the rights to access, correct, delete, or object to the processing of their personal information.
Use of Artificial Intelligence
Jobgether may use artificial intelligence (AI) tools to support certain stages of the recruitment process. These tools may assist with reviewing applications, analyzing CVs and resumes, evaluating responses, and identifying potential inconsistencies or verification indicators within submitted application materials.
AI tools are intended to support the recruitment team and do not replace human judgement. Final hiring decisions remain the responsibility of the hiring company and are made by human decision-makers.
Candidates who require further information about how their personal data is processed can contact Jobgether for additional details.