Looking for a remote email marketing job? A fast-growing finance B2C company is hiring an Email Marketing Specialist to manage its customer lifecycle email marketing programme. This remote contract role is ideal for someone with experience creating high-performing email campaigns, audience segmentation, automation, and A/B testing.
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About the Role
The company is seeking an experienced Email Marketing Specialist to take ownership of its lifecycle email marketing programme. You’ll be responsible for planning, writing, launching, and optimising email campaigns that improve customer engagement and increase conversions.
Rather than building an email system from scratch, you’ll work within an established marketing framework that includes documented processes, AI-assisted workflows, and reusable HTML templates. Your focus will be on strategy, execution, and continuous optimisation.
Key Responsibilities
Manage Email Campaigns
- Write engaging subject lines and promotional offers.
- Create persuasive email copy.
- Plan and execute promotional campaigns.
- Build and optimise automated email sequences.
- Manage lifecycle campaigns from planning to deployment.
Develop Audience Segmentation
- Create targeted customer segments.
- Develop audience strategies based on customer behaviour.
- Improve campaign performance through personalised messaging.
Plan Marketing Campaigns
- Prepare campaign briefs.
- Maintain the email marketing calendar.
- Coordinate campaign scheduling and execution.
Improve Campaign Performance
- Conduct A/B testing on subject lines, offers, and email content.
- Analyse campaign performance.
- Recommend improvements based on data.
- Continuously optimise customer journeys.
Requirements
Applicants should have:
- Proven email marketing experience with eCommerce, SaaS, or finance B2C companies.
- Strong copywriting skills with the ability to create subject lines and offers that improve open and click-through rates.
- Experience with lifecycle marketing and audience segmentation.
- Confidence working with structured processes and AI-assisted workflows.
- Strong organisational skills and the ability to manage multiple campaigns.
Preferred Skills
Although not required, the following experience will be an advantage:
- Customer.io experience.
- HTML email development using either manual coding or AI-assisted tools.
Tools and Technology
The successful candidate will work with:
- Customer.io as the email marketing platform.
- AI-generated HTML email templates.
- Existing documented workflows and campaign processes.
This role focuses on campaign strategy and execution rather than template development.
Why Apply for This Role?
This is an excellent opportunity for an experienced email marketer who enjoys improving customer journeys through data-driven marketing. Since the technical infrastructure is already in place, you’ll spend your time developing campaigns, testing new ideas, and improving performance instead of building systems from scratch.
If you have experience managing lifecycle email campaigns and enjoy combining creativity with analytics, this remote contract position offers the chance to work with a growing finance brand while using modern AI-powered marketing workflows.