Job Overview
A leading global creative agency is seeking a highly conceptual Senior Copywriter to support a major international beauty and personal care brand.
Working alongside a Senior Art Director, the successful candidate will develop innovative campaign concepts and oversee messaging across digital, social media, and integrated through-the-line marketing channels. The role requires a creative professional with strong strategic thinking, original ideas, and exceptional copywriting skills, capable of delivering compelling content across multiple formats for global audiences.
Core Responsibilities
- Develop innovative campaign concepts in collaboration with a Senior Art Director.
- Lead creative brainstorming sessions and transform strategic briefs into engaging campaign ideas.
- Produce impactful campaign copy, including taglines, headlines, scripts, and brand messaging.
- Create integrated campaign concepts that extend beyond social media into broader multi-channel marketing initiatives.
- Write compelling copy for digital, social media, and through-the-line marketing campaigns.
- Ensure a consistent and authentic brand voice across a variety of content formats and communication channels.
- Partner with Art Directors and Designers to create cohesive campaigns where copy and visual elements complement one another.
- Adapt creative messaging to suit different platforms, target audiences, and international markets.
- Collaborate with content creators and influencers to support campaign objectives when required.
- Conduct research into consumer insights, industry trends, cultural developments, and competitor activity to inform creative direction.
- Present campaign concepts to stakeholders, clearly communicating the creative vision and strategic rationale.
- Revise and enhance copy and campaign ideas based on client and team feedback.
- Provide guidance, mentorship, and support to junior and mid-level copywriters to encourage professional growth.
Skills & Requirements
- A minimum of 7 years of copywriting experience within a creative or advertising agency environment.
- Proven experience working in a Senior Copywriter role.
- An exceptional portfolio showcasing strong conceptual thinking, creative storytelling, and outstanding copywriting ability.
- Demonstrated experience developing large-scale campaign concepts rather than solely producing standalone social media or content copy.
- Strong expertise in digital and social media copywriting, with the ability to deliver integrated through-the-line campaigns.
- Experience creating copy across a wide range of campaign formats, styles, and marketing channels.
- Excellent command of the English language, including grammar, spelling, and tone of voice.
- Strong presentation and communication skills, with the confidence to pitch and defend creative ideas to clients and stakeholders.
- Proven ability to collaborate effectively with Art Directors and multidisciplinary creative teams.
- Experience mentoring, coaching, and supporting junior creative professionals.
- Previous experience working on global brands or international marketing campaigns will be highly advantageous.
- Experience developing campaigns involving creators and influencers will be beneficial.
- Relevant industry experience may include beauty, personal care, FMCG, retail, fashion, luxury, or other consumer-focused brands.
Portfolio Requirements
- Innovative, large-scale campaign concepts supported by original creative thinking.
- Strong strategic insight and clear reasoning behind each creative solution.
- Memorable campaign messaging, headlines, taglines, and brand copy.
- Experience delivering integrated campaigns across digital, social media, and through-the-line marketing channels.
- Exceptional writing skills with a high level of accuracy and attention to detail.
- Versatility in writing across different styles, tones of voice, audiences, and campaign formats.
- Examples of global or international campaign work where applicable.
Portfolio quality, creativity, and conceptual strength will be given greater consideration than direct industry or category experience.
Additional Information
- Location: Cape Town or Johannesburg, South Africa
- Employment Type: Permanent
- Work Arrangement: Hybrid, with three days in the office and two days working remotely each week.