About the Company
The hiring company is a recognized leader in the e-commerce industry, committed to delivering innovative solutions and outstanding customer experiences.
Job Overview
The hiring company is looking for a skilled PPC Specialist to join its growing marketing team. The successful candidate will be responsible for planning, launching, and optimizing paid advertising campaigns across multiple digital platforms to increase website traffic, generate qualified leads, and drive sales.
This opportunity is well suited to a strategic and data-driven professional with strong analytical skills and proven experience managing successful pay-per-click (PPC) campaigns that deliver measurable business results.
Core Responsibilities
- Develop, implement, and manage high-performing PPC campaigns across Google Ads, Microsoft Ads (Bing Ads), and leading social media advertising platforms.
- Carry out keyword research, create compelling ad copy, and manage bidding strategies to maximize campaign performance and return on investment.
- Monitor campaign results, analyze performance data, and prepare regular reports with practical recommendations for continuous improvement.
- Work closely with the wider marketing team to ensure paid advertising activities support overall marketing objectives and business goals.
- Keep up to date with the latest PPC trends, platform updates, and industry best practices to maintain effective and competitive campaigns.
Skills & Requirements
- Proven experience working as a PPC Specialist or in a similar paid advertising role.
- Strong knowledge of Google Ads, Microsoft Ads (Bing Ads), and major social media advertising platforms.
- Excellent analytical skills with hands-on experience using Google Analytics to monitor and improve campaign performance.
- Solid understanding of keyword research, bidding strategies, and campaign optimization techniques.
- Bachelor’s degree in Marketing, Advertising, or a related field.
Advantageous Qualifications
- Experience conducting A/B testing and implementing conversion rate optimization (CRO) strategies.
- Working knowledge of SEO principles and how they complement paid advertising campaigns.
- Google Ads certifications or other relevant digital marketing credentials.
Key Attributes
- Strong attention to detail with excellent organizational skills.
- Proactive, results-focused, and committed to achieving measurable outcomes.
- Effective communication skills with the ability to collaborate successfully in a team environment.
Software & Tools
- Google Ads
- Microsoft Ads (Bing Ads)
- Google Analytics
- Social media advertising platforms, including Meta Ads Manager (Facebook and Instagram)
Work Schedule
- Monday to Friday
- 9:00 AM to 1:00 PM (Mountain Time)
Salary & Benefits
- Salary paid in either USD or the candidate’s preferred local currency.
- Fully remote, full-time position offering the flexibility to work from any location.