A leading advertising agency is seeking a Digital Copywriter to join its creative team on a fixed-term freelance contract. This is a hybrid role based in Johannesburg or Cape Town, South Africa, working closely with a broader in-house creative team to develop digital-first messaging across multiple platforms.
About the Role
The Digital Copywriter will be responsible for developing clear, engaging, and brand-aligned messaging across digital and social platforms. The role requires both conceptual thinking and strong execution, with a focus on producing high-quality copy tailored for modern digital channels.
This position is ideal for an experienced copywriter who understands how to adapt messaging for different platforms while maintaining consistency with brand tone, guidelines, and strategic objectives.
What This Role Entails
Digital Copywriting & Messaging
The successful candidate will create compelling copy for digital and social media platforms, ensuring messaging is optimised for engagement, clarity, and performance across various channels.
Concept Development
The role includes contributing to campaign ideas and conceptual thinking, working with creative teams to develop strong digital-first communication concepts.
Brand Consistency
The Digital Copywriter will ensure all content aligns with established brand guidelines, tone of voice, and communication standards across all digital outputs.
Cross-Platform Adaptation
Responsibilities include adapting messaging for different digital environments, understanding the strengths and limitations of each platform to ensure effective communication.
Collaboration
The role involves working closely with designers, art directors, and other members of the creative team in a hybrid working setup, contributing to campaign development and execution.
What They Are Looking For
The ideal candidate is a highly skilled digital copywriter with strong conceptual ability and excellent attention to detail.
They should be confident working in fast-paced agency environments, capable of producing high-quality copy under tight deadlines, and experienced in maintaining brand consistency across multiple platforms.
Strong understanding of digital communication, social media writing, and campaign messaging is essential.
Requirements for This Role
• 5+ years of experience in copywriting, preferably in an advertising or digital agency environment
• Strong conceptual thinking and digital campaign experience
• Excellent understanding of digital and social media platforms
• Ability to write in different brand tones and styles
• Strong attention to detail and adherence to brand guidelines
• Experience working in a creative team environment
• Ability to manage deadlines and deliver high-quality work under pressure
Location
Hybrid – Johannesburg or Cape Town, South Africa (3:2 model)
Contract Details
• Type: Freelance (Fixed-term)
• Start Date: 01 August 2026
• End Date: 22 December 2026 (subject to change based on operational requirements)
• Salary: R43,500 per month