Job Overview
The role involves recruitment on behalf of a client for a SEO & Paid Media Specialist position. The client, a US-based organization, is seeking an experienced professional to take ownership of its search engine optimization and paid advertising initiatives, with a particular focus on Google Ads and improving organic search performance. The position also requires competent graphic design skills to develop marketing assets, along with occasional support in CRM-driven email marketing and outreach campaigns.
Core Responsibilities
- Responsible for planning, building, and managing Google Ads campaigns across search, display, and remarketing channels
- Conducts keyword research, on-page optimization, and technical SEO audits to improve organic search rankings
- Designs marketing graphics and visual assets for ads, landing pages, and promotional materials
- Monitors and reports on campaign performance using Google Analytics, Google Search Console, and Google Ads dashboards
- Implements data-driven improvements to enhance click-through rates, quality scores, and overall ad spend efficiency
- Supports CRM-based marketing activities, including audience segmentation and outreach campaigns
- Collaborates with the client team during US business hours, primarily aligned with Eastern Standard Time (EST)
Skills & Requirements
Requirements
- Demonstrated experience in managing Google Ads campaigns with measurable performance outcomes
- Strong understanding of SEO principles, including on-page, off-page, and technical optimization techniques
- Proficient in graphic design tools such as Adobe Creative Suite or Canva
- Familiarity with CRM systems and basic email marketing workflows
- Capable of working independently while effectively managing multiple priorities without close supervision
Preferred Experience
- Experience using SEO tools such as SEMrush, Ahrefs, or Moz for research, tracking, and reporting
- Previous experience working with US-based clients or within a remote staffing environment
- Exposure to landing page optimisation and conversion rate improvement strategies
Key Competencies
- Strong written and verbal communication skills
- High level of attention to detail
- Excellent organisational and time management abilities
- Ability to work independently and take initiative
- Professionalism, reliability, and a strong work ethic