Location: Cape Town, South Africa
Company: KingMakers (Brand: SuperSportBet)
Employment Type: Full-time
Work Model: Hybrid (2 days in-office, 3 days remote)
Role Overview
KingMakers is expanding its marketing team and is hiring a Content and Social Media Manager to support the growth of SuperSportBet. This role is based in Cape Town and follows a hybrid structure, making it suitable for candidates located in the city or willing to relocate.
The position focuses on leading content strategy and organic social media efforts across South Africa and Zambia. The successful candidate will be responsible for building brand visibility, increasing engagement, and driving organic traffic through high-quality, data-informed content.
Key Responsibilities
Content Strategy and Planning
- Develop and manage a monthly content calendar aligned with campaigns and sporting events
- Build and execute a content strategy across key brand pillars
- Coordinate with internal teams, agencies, and content collaborators
- Ensure content aligns with brand tone, identity, and objectives
Social Media Management
- Define and manage relevant social media platforms
- Oversee content publishing across all channels
- Optimise social platforms to drive traffic to the website
- Collaborate with community management and paid media teams
Trends and Insights
- Monitor industry trends and audience behaviour using analytics tools
- Adapt content strategies based on emerging trends and insights
- Keep stakeholders informed on platform changes and opportunities
Analytics and Reporting
- Track and analyse performance metrics such as engagement, reach, and traffic
- Produce weekly and monthly performance reports
- Translate data into actionable insights to improve content strategy
Leadership and Collaboration
- Lead and support a small internal team
- Establish content standards and workflows
- Work cross-functionally to ensure alignment across marketing and business units
- Manage allocated social media budgets effectively
Requirements
- Three to six years of experience in content and social media management
- Strong mix of strategic thinking and hands-on execution
- Proven experience managing social media platforms and analytics
- Strong storytelling and content creation skills, including visual creation using tools like Canva
- Experience using tools such as Sprout or Brandwatch
- Familiarity with project management platforms like Trello, Asana, or ClickUp
- Understanding of Google Analytics is advantageous
- Experience in telecoms, e-commerce, or similar industries is beneficial
Key Attributes
- Strong attention to detail and ability to manage multiple projects
- Proactive and results-driven mindset
- Strong communication and interpersonal skills
- Passion for sports and digital content
- Ability to balance daily execution with long-term strategic thinking
- Adaptability in a fast-paced environment
Benefits
- Pension fund through Liberty Life
- Medical aid contribution via Discovery Health
- Comprehensive insurance and risk cover
- Performance-based bonus
- Employee wellness support through ICAS or October Health
- 20 days annual leave plus a birthday day off
- Up to 10 days per year working remotely from any location
- Hybrid working structure
- Company-supported parking
Important Location Requirement
This is a Cape Town-based hybrid role. Candidates must reside in Cape Town or be willing to relocate and attend in-office days as required.
Apply Here
Typical Requirements for This Role
- A qualification in marketing, communications, or a related field
- Proven experience in content strategy and social media management
- Strong analytical skills and familiarity with performance tracking tools
- Ability to lead projects and collaborate across teams
- Experience managing brand voice and digital campaigns
- Strong organisational skills and ability to meet deadlines in a hybrid work environment