Location: Fully Remote (Global – South African candidates encouraged to apply)
Type: Ongoing / Contract-Based Role
About the Role
A fast-growing B2C finance brand is seeking an experienced Email Marketing Specialist to take ownership of its lifecycle email strategy. This is a fully remote opportunity, making it well-suited for professionals in South Africa looking to work with an international brand.
The successful candidate will manage the full email marketing function, from crafting compelling messaging to executing campaigns and optimising performance.
Rather than building systems from scratch, the focus is on leveraging an already established framework to drive results through strategy and execution.
Key Responsibilities
Campaign Strategy & Execution
- Develop and execute lifecycle email campaigns
- Plan and manage campaign calendars and marketing briefs
- Oversee promotional sends, automated flows, and lifecycle sequences
Copywriting & Messaging
- Write high-converting subject lines, offers, and email copy
- Continuously refine messaging based on performance insights
Segmentation & Audience Targeting
- Define and implement segmentation strategies
- Tailor campaigns to different audience groups for improved engagement
Testing & Optimisation
- Conduct A/B testing on subject lines, content, and offers
- Analyse campaign performance and iterate based on results
Requirements
Essential Experience
- Proven track record in email marketing within ecommerce, SaaS, or finance B2C environments
- Strong understanding of what drives conversions in email campaigns
- Experience working with structured processes and AI-supported workflows
- High level of organisation and reliability for ongoing remote work
Advantageous (Not Required)
- Experience using Customer.io
- Knowledge of HTML email design (either manual coding or AI-assisted)
Tools & Working Environment
The team operates using Customer.io as its primary email service provider. Email templates and workflows are already established, with AI tools integrated into the process. The specialist’s role will focus on execution, optimisation, and strategic input rather than system development.
Why This Role Stands Out
This opportunity is ideal for a results-driven email marketer who prefers working within a structured system while still having the freedom to optimise and improve performance. It offers consistent remote work and the chance to contribute directly to revenue growth in a scaling finance brand.
Apply Here
Applications must be submitted via the official form below:
👉CLICK HERE TO APPLY
Note: Applications submitted through other channels (messages, attachments, or email) will not be considered.
Typical Requirements for This Role
- A qualification in marketing, business, communications, or a related field
- Hands-on experience with email marketing platforms
- Strong copywriting and campaign management skills
- Analytical ability to interpret campaign data and improve performance
- Familiarity with segmentation, automation, and lifecycle marketing
- Ability to work independently in a remote, performance-driven environment