About Konnect
Koreserv Konnect serves as a platform where ideas are transformed into tangible business opportunities.
The organisation is in the process of building a high-impact team dedicated to digital marketing, business growth, and B2B lead generation. The current team comprises a marketing graduate and an app designer, and there is a need for an additional team member who can effectively drive performance marketing campaigns and deliver measurable return on investment.
This role is not positioned within a traditional corporate marketing environment. Instead, it operates within a fast-paced, hands-on setting that prioritises execution, continuous experimentation, and results-driven performance.
Job Overview
Koreserv is seeking a motivated and innovative Digital Marketing & Lead Generation Associate to join its expanding Konnect team.
The position centres on digital and performance marketing, with a strong emphasis on B2B lead generation. The successful candidate will leverage paid media, content strategies, and outbound initiatives to generate high-quality leads and contribute to revenue growth.
This is a practical, execution-driven role that involves close collaboration with the sales team to deliver sales-qualified leads through well-structured digital marketing and lead generation campaigns.
Core Responsibilities
Digital Marketing, Performance Marketing & Lead Generation
- Develop, implement, and optimise digital and performance marketing campaigns across Google Ads, LinkedIn, Meta Ads, and email marketing
- Manage paid media campaigns to generate high-quality B2B leads
- Build and optimise lead generation funnels, including landing pages, lead magnets, and conversion paths
- Execute LinkedIn outbound and inbound campaigns targeting decision-makers
- Manage CRM systems (e.g. HubSpot, Salesforce) and maintain accurate lead data
- Handle lead qualification, follow-ups, and meeting scheduling for the sales team
- Implement marketing automation and email nurturing campaigns
- Support demand generation initiatives to grow pipeline and revenue
- Plan and execute internal and client-facing events
Content Marketing & Brand Growth
- Create and publish SEO-optimised content across blogs, social media, newsletters, and campaigns
- Develop B2B content assets such as case studies, client stories, and thought leadership pieces
- Produce digital content (graphics, short-form videos, reels) using tools like Canva or Adobe
- Maintain and execute a content calendar aligned with marketing campaigns
- Update and optimise website content using SEO best practices (keywords, on-page SEO, UX)
- Enhance digital sales materials and proposals to improve conversion rates
Reputation Management & Engagement
- Manage and grow LinkedIn company presence through consistent content and engagement
- Monitor and respond to Google reviews to support online reputation management
- Run campaigns to increase customer reviews and strengthen brand credibility
- Track brand sentiment and engagement across digital platforms
- Conduct competitor analysis and market research to inform strategy
Analytics, Reporting & Conversion Optimisation
- Track and report on key performance metrics (leads, conversions, ROI, CPL)
- Use tools such as Google Analytics and Google Tag Manager to optimise campaign performance
- Improve conversion rate optimisation (CRO) across campaigns and landing pages
- Analyse lead generation funnels and performance metrics
- Deliver monthly reports on marketing performance and pipeline impact
- Provide data-driven insights to improve campaign effectiveness and ROI
Skills & Requirements
Requirements
- The ideal candidate possesses 1–2 years of experience in digital marketing, performance marketing, or lead generation
- Demonstrated experience in managing paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads
- Strong understanding of B2B marketing, demand generation, and marketing funnel strategies
- Proven knowledge of SEO, SEM, and inbound marketing approaches
- Familiarity with CRM systems, including HubSpot, Salesforce, or similar platforms
- Experience working with email marketing platforms and marketing automation tools
- Well-developed skills in content creation, copywriting, and digital storytelling
- Proficiency in design tools such as Canva, Adobe Suite, or similar applications
- Basic knowledge of website management using platforms such as WordPress or other CMS tools
- Strong analytical capabilities, with experience using tools like Google Analytics or equivalent
- Ability to manage multiple campaigns and priorities independently and effectively
- Relevant degree or diploma in Marketing, Digital Marketing, or a related field
- Valid South African driver’s licence
- A portfolio showcasing digital marketing or content-related work is considered advantageous
Ideal Candidate
- A self-motivated individual who demonstrates strong ownership and accountability
- A results-oriented professional focused on driving lead generation and revenue growth
- A creative thinker with strong problem-solving abilities
- Someone who thrives in a fast-paced, high-growth environment
- High attention to detail, supported by a data-driven mindset