About Barrk Marketing
Barrk Marketing is a full-service digital marketing agency focused on helping brands achieve sustainable growth through strategic marketing and creative solutions. The agency operates as a small, collaborative team and works with a diverse range of B2B and B2C clients across different industries.
Job Overview
The Senior Paid Media Specialist will be responsible for combining strategic expertise with strong hands-on campaign management to deliver measurable results for clients.
The role will involve planning, building, managing, and continuously optimizing paid media campaigns across multiple advertising platforms. The successful candidate will also ensure that tracking systems, reporting processes, and the wider conversion funnel are functioning effectively to support meaningful client growth.
The Senior Paid Media Specialist will collaborate closely with the strategy, account management, content, and design teams to ensure paid media activity aligns with each client’s wider business objectives. The role will also include contributing to proposals and quotations, providing strategic recommendations, and reviewing advertising creative and copy to ensure campaigns are positioned for optimal performance.
Core Responsibilities
- Setting up, managing, and optimizing paid advertising campaigns across Google, Meta, LinkedIn, X, TikTok, and other relevant platforms.
- Implementing, auditing, and troubleshooting GA4, Google Tag Manager, platform pixels, Conversion APIs, and server-side tracking to ensure accurate data collection and reporting.
- Briefing creative teams, reviewing advertising assets, and approving images, video concepts, and copy before campaigns go live.
- Conducting creative testing and recommending monthly website and landing page improvements to increase visitor-to-customer conversion rates.
- Monitoring campaign performance closely and taking proactive steps to ensure results consistently meet or exceed client objectives.
- Preparing clear and insightful performance reports and confidently leading both online and in-person client meetings.
- Supporting sales and account management teams with client strategies, advertising budgets, performance forecasts, and proposals.
- Keeping up to date with industry developments, emerging tools, advertising trends, and platform updates to ensure campaigns remain competitive and effective.
Skills & Requirements
- Candidates should have at least 7 years of proven hands-on experience developing, managing, and optimizing Google and Meta advertising campaigns, with additional experience across platforms such as LinkedIn, X, and TikTok.
- Applicants should hold current certifications in Google Ads, Meta, GA4, or other relevant paid media platforms.
- Strong technical expertise in implementing, auditing, and troubleshooting tracking systems, including GA4, Google Tag Manager, platform pixels, and related tracking technologies.
- A strong understanding of effective advertising copy, visual content, and messaging, with the ability to identify what is most likely to turn audiences into customers.
- The ability to analyze complex campaign data and communicate key insights clearly and simply to clients and account management teams.
- A results-driven approach focused on generating meaningful client growth, including leads and sales, rather than relying solely on clicks, impressions, or other surface-level metrics.
- Excellent organizational and time-management skills, with the ability to effectively manage approximately 15 to 20 client accounts while meeting deadlines and maintaining high-quality work.
- Strong collaboration skills and a willingness to contribute to a small, close-knit team.
Bonus Skills
- Previous experience working in a fast-paced digital marketing agency environment.
- Experience creating paid media SOPs, streamlined processes, or quality-control frameworks.
- Working knowledge of other digital marketing disciplines, such as SEO, email marketing, or organic social media.
- Experience or a strong interest in mentoring, training, and supporting junior team members.
Perks & Benefits
- Hybrid Work Setup: The company offers a flexible working arrangement that combines in-office and remote work.
- Flexible Hours: Team members can structure their working hours between 7:00am and 6:00pm SAST.
- Financial Support: Employees receive contributions towards internet costs, travel expenses, and home office requirements.
- Work-From-Anywhere Month: Team members have the opportunity to work fully remotely for an entire month from a location of their choice.
- People-First Culture: The company promotes a close-knit and supportive environment where team members are valued, respected, and encouraged to support one another.
- Creativity and Collaboration: Employees are encouraged to share ideas, think creatively, and contribute their perspectives to the team.
- Varied Projects: The role offers exposure to a diverse portfolio of clients and industries, providing an engaging and varied working experience.
How to Apply
Interested candidates who believe they would be a strong fit for the role are encouraged to submit their CV along with a short cover letter explaining why they would be a valuable addition to the team. Applications should be sent to recruitment@barrkmarketing.com.