Job Overview
The successful candidate will join Blacksmith Agency’s growing marketing division, supporting an expanding portfolio of PPC and SEO clients across the multifamily, B2B and technical sectors.
As a Google Ads Specialist, the candidate will take ownership of paid search strategy, campaign performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.
The role combines strategic planning with hands-on operational oversight. The successful candidate will participate in sales calls to help shape digital marketing strategies, oversee internal and external specialists, develop performance roadmaps and ensure client campaigns achieve measurable results.
Key responsibilities will include taking ownership of campaign performance, reporting, quality assurance and continuous optimization. This is a senior-level opportunity suited to a professional who combines strong analytical skills with excellent communication, strategic thinking and the ability to oversee effective execution.
Core Responsibilities
- Lead and develop PPC and SEO strategies for a diverse portfolio of clients across multiple industries.
- Participate in sales calls alongside account executives to assess project requirements, provide technical recommendations and support the conversion of prospective clients.
- Develop structured 90-day, six-month and annual growth strategies tailored to each client’s objectives.
- Take ownership of client performance across Google Ads, Meta, Microsoft Advertising and organic search channels.
- Conduct comprehensive audits of PPC campaigns, keyword strategies, bidding structures, landing pages and conversion rate optimization (CRO) opportunities.
- Oversee technical and on-page SEO, link-building initiatives, programmatic landing pages and AI-driven content strategies.
- Manage KPI tracking, conversion attribution and analytics to ensure accurate and reliable performance data.
- Provide weekly strategic direction and quality assurance while coordinating priorities with the marketing project manager.
- Prepare and present monthly and quarterly performance reports, highlighting key results, insights, opportunities and recommendations to clients.
Skills & Requirements
- Candidates should have 4 to 7 years of experience in PPC, SEO or multi-channel, full-funnel digital marketing strategy.
- Strong practical experience managing paid and organic marketing channels simultaneously is required.
- Candidates should demonstrate expertise in Google Ads, GA4, Google Search Console, keyword research platforms and paid media optimization.
- The ability to develop, communicate and present strategic recommendations to clients and account executives is essential.
- A proven track record of overseeing execution teams, managing deliverables and maintaining high-quality standards is required.
- Strong analytical and problem-solving skills, with the ability to quickly identify performance issues and develop effective solutions, are important.
Nice to Have
- Previous digital marketing agency experience, particularly in managing multiple clients and campaigns simultaneously.
- Experience participating in sales calls and contributing to strategies that improve client conversion and close rates.
- Familiarity with multifamily, real estate or high-intent lead generation campaigns.
- Experience with AI-powered SEO, programmatic SEO, technical SEO audits and conversion rate optimization (CRO) would be advantageous.
Who Succeeds Here
- Combines strategic thinking with strong execution and project management skills.
- Can break down complex digital marketing concepts and communicate them clearly and effectively to clients.
- Takes ownership of outcomes and demonstrates a high level of accountability for results.
- Works effectively with distributed and remote teams across different functions.
- Enjoys working in a growth-focused environment, helping to build and improve processes rather than simply maintaining established systems.
How to Apply
Interested candidates can complete the application process through the provided link, which takes approximately two minutes. Applicants will be required to complete a short six-minute Predictive Index assessment as part of the process.
Applications will be reviewed once the assessment has been completed. Candidates are advised to use the same email address throughout the application and assessment process.