About the Client
The client is a rapidly expanding wellness company managing several natural supplement brands. They are looking to appoint an SEO Specialist responsible for leading and implementing the organic growth strategy across all their e-commerce platforms. This opportunity is ideal for a professional with strong expertise in technical and on-page SEO who excels in fast-paced direct-to-consumer (DTC) environments, offering the chance to significantly influence website traffic and revenue growth.
Opportunity
This role offers the chance to join a dynamic portfolio of wellness brands and lead the organic search strategy across rapidly growing e-commerce businesses. It is ideal for a professional eager to drive measurable impact on both traffic and brand visibility.
Core Responsibilities
- Plan, develop, and implement SEO strategies aimed at boosting organic visibility and website traffic.
- Perform comprehensive technical audits and apply structural and on-page optimizations to enhance site performance.
- Optimise Shopify product pages, collections, and landing pages for both search rankings and conversion rates.
- Create and manage scalable content campaigns leveraging AI tools and established SEO frameworks.
- Work closely with marketing, design, and development teams to ensure SEO initiatives are aligned with broader business objectives.
- Monitor, analyse, and report on SEO performance using tools such as Semrush, GA4, and Google Search Console.
Skills & Requirements
- A minimum of three years’ experience in SEO, preferably within e-commerce or consumer-focused brands.
- Demonstrated expertise in technical and on-page SEO, with strong knowledge of Shopify SEO best practices.
- Proficient in SEO and analytics tools, including Semrush, GA4, and Google Search Console; experience with Ahrefs is an advantage.
- Highly analytical and strategic, with exceptional attention to detail and strong communication skills.
- Self-motivated and proactive, capable of taking ownership, adapting to changing priorities, and collaborating effectively across teams.