Blacksmith Agency is hiring an SEO Strategist to take ownership of search strategy for a portfolio of B2B and growing-brand clients. This is a fully remote position open to candidates in South Africa, the USA, and Canada.
The role is suited to an experienced SEO professional who enjoys strategy, client communication, technical SEO, content planning, analytics, and making data-driven decisions. Unlike the broader version of the vacancy, this position specifically focuses on SEO, with paid media handled by a separate strategist.
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The application takes approximately six minutes and includes a short Predictive Index assessment. Applicants do not need to submit a cover letter.
About Blacksmith Agency
Blacksmith Agency is a fully remote digital marketing agency working with B2B and growing mid-market brands. The agency provides digital marketing services with a strong focus on performance, strategy, and measurable business growth.
The company uses an AI-first approach, giving team members access to AI tools to reduce manual work and allow strategists to spend more time on analysis, decision-making, and client strategy.
SEO Strategist Job Overview
The SEO Strategist will own search strategy for a portfolio of clients from beginning to end. This includes technical SEO, content strategy, rankings, internal linking, SEO roadmaps, reporting, and client communication.
The position is described as a strategic role rather than a reporting-focused position. AI tools and specialists are used to support execution, while the strategist focuses on deciding what needs to be done, why it matters, and what should be prioritised.
Key Responsibilities
Client SEO Strategy
- Develop SEO strategies for B2B and growing-brand clients.
- Build technical and content roadmaps.
- Establish priorities for SEO improvements.
- Communicate strategic recommendations to clients.
- Explain SEO performance and ranking changes to stakeholders.
- Own the long-term direction of client search campaigns.
Technical SEO
- Assess technical website health.
- Identify technical SEO priorities.
- Recommend improvements to website structure.
- Evaluate internal linking opportunities.
- Identify issues affecting organic search performance.
Content Strategy
- Develop content strategies based on search opportunities.
- Establish content priorities for clients.
- Identify opportunities to improve existing content.
- Work with specialists and content teams to execute SEO recommendations.
- Evaluate the performance of content and adjust strategy accordingly.
SEO Performance and Analytics
- Monitor organic search performance.
- Track SEO KPIs and rankings.
- Analyse data to identify performance issues and opportunities.
- Use SEO tools to evaluate campaign performance.
- Develop recommendations based on search and performance data.
Client Management
- Lead SEO conversations with clients.
- Present recommendations and strategic roadmaps.
- Explain complex SEO concepts in a clear and accessible way.
- Build strong long-term client relationships.
- Identify opportunities to improve client retention and account growth.
What You Don’t Own
Paid Media
Paid media is handled by a separate strategist at Blacksmith Agency.
This means the SEO Strategist will not be responsible for managing Google Ads, Meta Ads, or LinkedIn Ads budgets. The position is focused specifically on search engine optimisation and organic growth.
Requirements
Blacksmith Agency is looking for candidates with:
- 4–7 years of experience in PPC, SEO, or multi-channel full-funnel strategy.
- Strong experience managing SEO campaigns.
- Experience developing and implementing SEO strategies.
- Strong knowledge of Google Search Console and Google Analytics 4.
- Experience with keyword research and SEO optimisation tools.
- Strong analytical and problem-solving abilities.
- The ability to identify performance problems and develop practical solutions.
- Excellent written and verbal communication skills.
- Experience working with clients and presenting strategic recommendations.
Preferred Experience
The following experience would be advantageous:
- Agency experience managing multiple clients.
- Technical SEO audits.
- AI-powered SEO.
- Programmatic SEO.
- Conversion rate optimisation.
- B2B marketing.
- Real estate or multifamily marketing.
- High-intent lead generation.
- Experience participating in sales calls.
- Experience managing or directing SEO execution teams.
AI-First Approach
One of the notable aspects of this SEO Strategist role is Blacksmith’s focus on AI-assisted marketing.
The company provides its team with AI tools to reduce repetitive work such as manual reporting and research. This allows strategists to spend more time analysing information, developing recommendations, and making strategic decisions.
Candidates who are comfortable using AI as part of their SEO workflow may therefore have an advantage.
Remote Work and Career Growth
The position is fully remote and available to candidates based in South Africa, the USA, and Canada.
Blacksmith describes the role as a growth opportunity within a small and expanding team. Successful strategists may have opportunities to progress into senior strategist, pod lead, or other leadership positions as the company grows.
Why Consider This SEO Job?
This position could appeal to SEO professionals who want more strategic ownership rather than spending most of their time producing reports or completing repetitive SEO tasks.
The role combines technical SEO, content strategy, analytics, client communication, and business growth. It also provides exposure to AI-powered workflows and international B2B clients.
For experienced SEO professionals looking for a fully remote position with greater responsibility and opportunities for career progression, the Blacksmith Agency SEO Strategist role is worth considering.