About the Company
The client is a rapidly growing U.S.-based consumer wellness brand specializing in herbal and plant-based products that support everyday wellness routines. The company has a strong direct-to-consumer e-commerce presence and places significant emphasis on delivering positive customer experiences throughout the entire customer journey, from initial engagement and first purchase to retention, repeat purchases and long-term loyalty.
The position is open to candidates based in LATAM, Africa and Eastern Europe. As the role supports U.S.-based clients, successful candidates must be available to work during U.S. business hours according to the relevant client time zone.
Job Overview
The Email & SMS Marketing Specialist will be responsible for supporting the day-to-day execution of Email and SMS marketing activities across the customer lifecycle. The role will involve working closely with the Associate Director of Lifecycle Marketing and Creative teams to develop and launch campaigns that engage customers and encourage retention and repeat purchases.
Key responsibilities will include building marketing campaigns, creating and managing customer segments, conducting testing, completing pre- and post-launch quality assurance, launching customer communications and maintaining accurate lifecycle marketing platforms.
The specialist will also be expected to monitor and report on Email and SMS channel performance, helping the marketing team understand campaign results and identify opportunities for improvement.
Ideal Candidate
The ideal candidate will have practical experience in lifecycle marketing and be comfortable working directly within Email and SMS marketing platforms. They should have excellent attention to detail, strong organizational skills and an understanding of how lifecycle marketing can contribute to customer engagement, retention and repeat purchasing within a B2C environment.
This is a highly execution-focused position suited to someone who enjoys working hands-on with marketing platforms and taking campaigns from the initial brief through to development, quality assurance, launch and performance reporting.
The successful candidate will also be expected to collaborate effectively with marketing leadership and Creative teams to ensure campaigns are accurately implemented, aligned with brand objectives and delivered on schedule.
Core Responsibilities
Email & SMS Campaign Execution
- Build and execute Email campaigns using drag-and-drop email builders, with the ability to assist with HTML-based campaign builds when required.
- Develop and launch SMS campaigns through Postscript in line with campaign objectives and customer segmentation requirements.
- Implement A/B testing and other approved testing strategies across Email and SMS campaigns to improve performance.
- Create, manage and maintain customer segments across Email and SMS lifecycle channels.
- Ensure campaigns are correctly configured, scheduled and launched in line with marketing calendars and business priorities.
Lifecycle Campaign QA
- Take ownership of pre-launch quality assurance processes for Email and SMS campaigns.
- Review campaign copy, creative assets, links, segmentation, personalization, testing configurations and scheduling before campaigns are launched.
- Conduct post-launch quality checks to confirm successful campaign execution and identify any potential issues.
- Maintain high standards of accuracy, customer experience and brand consistency across all customer communications.
- Support list health, email deliverability practices, customer consent requirements and relevant data privacy standards.
Reporting & Performance Tracking
- Manage recurring Email and SMS reporting in collaboration with the Associate Director of Lifecycle Marketing.
- Maintain and regularly update monthly lifecycle marketing performance metrics.
- Organize and manage campaign and channel performance data using Google Sheets.
- Prepare Google Slides presentations and reporting materials that clearly communicate Email and SMS performance.
- Monitor key lifecycle marketing metrics to identify trends, opportunities and areas requiring further attention.
- Assist with analyzing testing results and documenting insights that can be applied to future campaigns.
Lifecycle & Retention Marketing Support
- Work closely with the Associate Director of Lifecycle Marketing throughout the Email and SMS campaign development and execution process.
- Support campaign briefs, segmentation requirements, testing plans, quality assurance, launches and post-campaign reporting.
- Collaborate with Creative teams during copywriting and design development to ensure campaigns meet lifecycle marketing objectives.
- Assist with Email, SMS, retention and broader lifecycle marketing initiatives that support business priorities and go-to-market strategies.
- Help deliver a consistent and engaging customer experience across the different stages of the customer lifecycle.
Marketing Technology & Operations
- Provide ongoing operational support and maintenance across lifecycle and retention marketing platforms.
- Work directly within Klaviyo to support Email campaigns, automated flows, customer segmentation, testing and reporting.
- Manage and support SMS campaign execution and platform maintenance through Postscript.
- Assist with subscription and retention platforms such as Recharge, as well as loyalty platforms such as Rivo.
- Help troubleshoot platform and campaign execution issues, escalating them to the appropriate stakeholders when necessary.
- Maintain organized campaign workflows, processes and documentation across lifecycle marketing activities.
AI & Process Improvement
- Use AI tools to improve the efficiency, accuracy and effectiveness of lifecycle marketing workflows.
- Identify opportunities to simplify and streamline repetitive campaign, quality assurance, reporting and operational tasks.
- Assist in developing and implementing AI-supported processes as lifecycle marketing requirements evolve.
- Maintain strong quality control and accuracy when incorporating AI tools into marketing workflows.
Skills & Requirements
Experience & Qualifications
- Candidates should have 2–3 years of hands-on experience in Email and SMS marketing, preferably within lifecycle, CRM, retention or e-commerce marketing environments.
- They should have practical experience managing Email and SMS campaigns throughout the full process, from campaign build and quality assurance through to launch and performance reporting.
- Hands-on experience using drag-and-drop Email builders is required.
- Previous experience working with U.S.-based B2C consumer brands or consumer packaged goods (CPG) companies is required.
- Experience within DTC e-commerce, wellness, supplements, beauty, personal care, food and beverage or similar consumer-focused industries is highly desirable.
- Familiarity with Klaviyo and Postscript is strongly preferred.
- Experience using subscription and loyalty platforms such as Recharge and Rivo would be an added advantage.
- Knowledge of HTML or the ability to work with dynamic Email coding would be beneficial.
Skills & Competencies
- Strong understanding of Email and SMS lifecycle marketing principles and best practices.
- Practical experience creating, managing and maintaining customer segments.
- Familiarity with A/B testing and other campaign testing methods.
- Strong campaign quality assurance capabilities and exceptional attention to detail.
- Understanding of Email and SMS reporting, including key lifecycle marketing performance metrics.
- Proficiency in Google Sheets and Google Slides for data management, reporting and presentations.
- Working knowledge of Email deliverability, list health, customer consent and data privacy best practices.
- Strong written and verbal English communication skills.
- Ability to collaborate effectively with Creative, Marketing and other cross-functional teams.
- Excellent organizational skills, with the ability to manage multiple campaigns, priorities and deadlines simultaneously.
- Comfortable using AI tools to improve workflows, increase efficiency and support the development of new processes.
- Ability to work independently while maintaining a high level of accuracy, accountability and attention to detail.
What Success Looks Like
- Build, quality-check, schedule and launch Email and SMS campaigns accurately and within established deadlines.
- Ensure campaign segmentation, personalization, links, creative assets and testing configurations consistently meet required quality standards.
- Keep monthly Email and SMS performance reports accurate, organized and up to date.
- Provide lifecycle marketing leadership with reliable performance data to support campaign evaluation and informed decision-making.
- Keep Email, SMS, subscription and loyalty marketing platforms organized, accurate and operationally well maintained.
- Work effectively with Creative and Lifecycle Marketing teams throughout the campaign process, from the initial brief through to launch.
- Ensure customer communications uphold high standards of brand experience, deliverability, compliance and data privacy.
- Use AI and process improvements to reduce repetitive tasks while maintaining strong quality control and accuracy.
- Demonstrate increasing independence and become a reliable resource for the Lifecycle Marketing team in managing day-to-day campaign execution.
Opportunity
This position offers an opportunity to join a growing U.S.-based consumer wellness brand and gain valuable hands-on experience across Email, SMS, retention and lifecycle marketing.
The Email & SMS Marketing Specialist will work closely with Lifecycle Marketing leadership and Creative teams while developing practical expertise in areas such as Klaviyo, Postscript, customer segmentation, campaign testing, performance reporting, subscription marketing and loyalty programmes.
Additional Information
Location: Fully Remote
Working Hours: 9:00 AM – 5:00 PM EST
The successful candidate will work remotely while maintaining availability during the specified U.S. Eastern Standard Time business hours.
Application Process
Candidates interested in being considered for the position will be required to complete the following steps:
- Complete the online application form.
- Record and submit a video demonstrating their relevant skills, experience and capabilities.