Email Marketing Specialist – Pavago

Job Overview

The position is for an Email Marketing Specialist responsible for designing, executing, and optimizing email campaigns aimed at boosting engagement, nurturing leads, and driving conversions. This role blends creative copywriting with technical expertise in email service platforms and performance analytics. The specialist manages the entire campaign lifecycle Including audience segmentation, automation, deliverability, and reporting, ensuring email functions as a reliable and measurable revenue-generating channel.

Ideal Candidate

The ideal candidate demonstrates a strong blend of creativity and analytical skills, excelling at both imaginative campaign design and data-driven decision-making. They possess excellent copywriting abilities with a keen eye for detail and are technically proficient in addressing deliverability and ESP configuration challenges. Additionally, they are highly organized and capable of managing multiple campaigns concurrently.

Core Responsibilities

• Campaign Development & Execution:
  • Create and launch email campaigns using HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Write subject lines, body copy, and CTAs tailored to audience segments.
  • Design responsive email templates aligned with brand guidelines, including HTML/CSS adjustments when needed.
• Audience Segmentation & List Management:
  • Manage contact databases of 20k–200k+ entries.
  • Segment audiences by persona, lifecycle stage, engagement level, and geography.
  • Maintain list hygiene by removing hard bounces, spam traps, and inactive users.
• Automation & Nurture Programs:
  • Build automated workflows such as drip sequences, abandoned cart flows, and behaviour-triggered campaigns.
  • Test workflow logic to ensure campaigns run correctly.
• Deliverability & Compliance:
  • Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark.
  • Manage domain health, DNS/SPF/DKIM settings, and suppression lists.
  • Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA regulations.
• Performance Optimization:
  • Run A/B tests on subject lines, copy, CTAs, and send times.
  • Analyse metrics such as open rates, click-through rates, conversions, and unsubscribes.
  • Refine campaigns based on data-driven insights.
• Reporting:
  • Produce weekly and monthly campaign performance dashboards.
  • Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards.
  • Present findings and actionable recommendations to sales and marketing leadership.

Skills & Requirements

• Minimum of 2 years of professional experience in email marketing.
• Proficiency with at least one major ESP, such as HubSpot, Klaviyo, Marketo, or Mailchimp.
• Advanced skills in Excel or Google Sheets, including segmenting, VLOOKUPs, and pivot tables.
• Basic knowledge of HTML and CSS for designing and editing email templates.

Preferred/Ideal Experience & Skills:

• Experience managing email programs for audiences of 50,000+ contacts.
• Familiarity with deliverability monitoring tools, such as Litmus or GlockApps.
• Exposure to industries like SaaS, e-commerce, or professional services.
• Experience integrating ESPs with CRM systems, including Salesforce or HubSpot.

Typical Day & Key Metrics

A typical day for an Email Marketing Specialist centres on planning, executing, and optimising campaigns that deliver measurable results. Responsibilities include:

• Developing and launching campaigns, including writing copy and designing email templates.
• Segmenting audiences to enable precise targeting and enhance relevance.
• Monitoring deliverability and maintaining clean, healthy contact lists.
• Implementing automated workflows to nurture leads and re-engage inactive users.
• Analysing campaign performance and conducting tests to improve engagement and conversion.
• Reporting outcomes to stakeholders, translating performance data into actionable insights.

Overall, the specialist ensures that email campaigns are strategic, compliant, and consistently contribute to engagement and revenue growth.

Key Metrics for Success (KPIs):

• Open rates meeting or exceeding industry benchmarks (20–40%).
• Click-through rates of 3–5% or higher.
• Continuous improvement in conversion rates.
• Bounce rates under 2% and unsubscribe rates below 1%.
• Accurate tracking and reporting of revenue attribution.

Interview Process:

1. Initial phone screen.
2. Video interview with Pavago recruiter.
3. Practical task (e.g., building a 3-email nurture workflow in HubSpot for a sample product launch).
4. Client interview.
5. Offer and background verification.

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