About Gophermods
Gophermods is recognised as a leading provider of comprehensive technology support services in Minnesota, offering device repair, management, and full lifecycle solutions. The company primarily serves public sector K–12 (primary and secondary education) institutions, while also delivering dependable tech support to small businesses.
With specialised expertise in devices such as iPads, MacBooks, Chromebooks, iPhones, and Windows laptops, Gophermods manages the repair and maintenance of over 50,000 devices each year. As the company continues to grow, it is actively investing in marketing initiatives to increase brand awareness and generate new demand within a competitive, open market.
Job Overview
The company is seeking to appoint its first dedicated Marketing Specialist—a senior-level generalist with 3–6 years of hands-on experience—who is ready to take full ownership of the marketing function from the ground up. This role goes beyond joining an existing structure; it involves building and shaping the entire marketing strategy and framework, functioning as a mini head of marketing.
The ideal candidate will have proven experience managing end-to-end marketing activities, including campaign development, tradeshow coordination, content creation, data analysis and reporting, tool implementation, and continuous optimisation based on performance insights. This opportunity is best suited to someone who is motivated by building systems from scratch and thrives in a dynamic, evolving environment.
The Marketing Specialist will report directly to the CEO and work closely with the Sales team, supporting brand representation at tradeshows and in field engagements. During the first year, the successful candidate will focus on establishing a strong marketing foundation by activating existing assets and developing the systems, campaigns, and measurement frameworks needed to drive measurable growth.
Your Mission
The role centres on building a results-driven marketing engine designed to deliver measurable outcomes. This includes increasing brand awareness and driving expansion opportunities within existing K–12 clients through effective lifecycle marketing strategies.
In addition, the position is responsible for generating new demand within the K–12 public sector by supporting field marketing initiatives, as well as executing targeted direct mail and digital campaigns.
The Marketing Specialist will focus on engaging key decision-makers such as K–12 IT Directors, Technology Coordinators, and District Administrators—audiences typically involved in longer, trust-based sales cycles. Success in this role is defined by the ability to develop practical, high-value resources such as checklists, readiness assessments, audits, peer case studies, and clear, actionable next steps. These efforts should prioritise simplicity, relevance, and efficiency, ultimately making the decision-making process easier and more effective for clients.
Core Responsibilities
Foundation & Infrastructure
- Audit and activate existing marketing assets (CRM, website, email lists, social media accounts)
- Manage and optimise the marketing technology stack, ensuring effective tool integration
- Establish a scalable marketing foundation to support company growth
Strategy, Research & Positioning
- Develop and refine K–12 buyer personas through research, interviews, and collaboration with sales and leadership
- Create and manage a thought leadership content strategy to build credibility and support long sales cycles
Campaign Execution & Demand Generation
- Plan and execute multi-channel campaigns across email, content, social media, SEO, and paid media
- Drive engagement and generate demand through targeted marketing initiatives
Field Marketing & Events
- Support field marketing initiatives, including tradeshow and event strategy development
- Coordinate pre-event outreach and engagement activities
- Design lead capture and follow-up processes
- Analyse post-event performance and return on investment (ROI)
Measurement, Reporting & Revenue Alignment
- Build and maintain a performance measurement framework with clear KPIs
- Track and report on key marketing metrics to the CEO
- Collaborate closely with the CEO and sales team to align marketing with business goals and revenue targets
Skills & Requirements
- 3–6 years of practical marketing experience across content creation, email marketing, social media, events, and SEO
- Demonstrated ability to develop measurement frameworks and make data-driven decisions using key metrics such as MQLs, MQL-to-SQL conversion rates, CAC, and ROAS
- Proven experience in developing buyer personas through direct research and stakeholder interviews
- Strong experience in planning and executing tradeshows or events, including strategy development, material creation, iterative improvements, and follow-up processes
- Solid understanding of SEO principles, along with the ability to evaluate and implement marketing technology (martech) tools
- Experience in creating and executing thought leadership content and campaigns
- Excellent communication and stakeholder management skills, with confidence in virtual presentations and brand representation
- A proactive, organised, and self-driven approach, with the ability to manage both strategy and execution in a lean, fully remote environment
Preferred Qualifications
- Experience within K–12, edtech, or public sector marketing environments
- Familiarity with direct mail or offline marketing campaigns
- Previous experience in a small company or as part of an initial marketing hire
- Working knowledge of tools such as Pipedrive
Benefits
- The role offers 14 days of paid time off (PTO), with the option to take an additional two weeks of unpaid leave
- Performance-based incentives are provided, linked to the achievement of Marketing Qualified Lead (MQL) generation targets