About UpGuard
UpGuard is a rapidly growing cybersecurity company focused on transforming how organisations manage cyber risk. Following a US$75 million Series C funding round, the company is scaling its infrastructure to handle up to 100 billion risk signals daily, signalling a major step forward in redefining cyber risk management through AI-driven precision.
The organisation develops a Cyber Risk Posture Management (CRPM) platform designed to simplify and enhance security operations. By combining security ratings, threat intelligence, and advanced AI capabilities, UpGuard enables businesses to proactively manage and stay ahead of an increasingly complex and evolving threat landscape.
Rather than offering a conventional solution, UpGuard is positioning itself as a category leader, delivering innovative technology at a global scale while empowering teams with the autonomy and resources to build world-class products.
The company’s Marketing team brings together a wide range of specialised functions, including Product Marketing, Demand Generation, Marketing Operations, Content Marketing, SEO, Community, Design, and Video. This team plays a central role in driving growth by building a scalable and repeatable marketing engine, while strengthening UpGuard’s brand presence.
UpGuard’s broader vision is to lead within key cybersecurity markets such as Cyber Vendor Risk Management (VRM) and Attack Surface Management, offering a best-in-class SaaS platform that enables organisations to effectively manage third-party risk and their external attack surface.
Job Overview
This role sits within a product-focused Marketing Squad, acting as both the creative and operational engine behind high-impact campaigns. Based in South Africa and reporting to the Content Writer Manager, the position serves as the key voice for the assigned product, translating core messaging into engaging and persuasive narratives that effectively reach the target audience.
The role is essential in reinforcing UpGuard’s values of Authority and Trust through marketing communications. The individual will execute content strategies developed by the Campaign Manager and Product Marketing Manager, ensuring that campaign messaging is accurately crafted, tailored, and delivered across all channels, including website content, email campaigns, social media, and sales enablement materials.
Core Responsibilities
- Develop and Publish Core Campaign Content: Produce long-form, foundational content such as technical blogs, white papers, and guides, taking full responsibility for uploading, formatting, and publishing these assets directly on the UpGuard website.
- Support Paid Media Efforts: Craft persuasive ad copy, landing page headlines, and banner content tailored for Paid Search and Paid Social campaigns, collaborating closely with the Performance Marketing team to drive results.
- Drive Direct Communications: Create engaging, action-oriented copy for ad hoc marketing emails and newsletters, managing the full process of building, testing, and sending campaigns via HubSpot.
- Maximise Social Media Engagement: Repurpose and adapt long-form content into concise, engaging posts for all organic social media channels, while overseeing scheduling and publishing using Statusbrew.
- Enable the Revenue Team: Act as the primary content provider for Revenue Enablement, translating product messaging and campaign themes into practical sales tools such as battle cards, email templates, and scripts.
- Maintain Consistent Voice and Tone: Ensure that all content—across every channel and format—reflects UpGuard’s defined brand Voice and Tone, while remaining aligned with the personality of each campaign.
Skills & Requirements
- Proven Content Experience: Minimum of 3 years in professional copywriting or content creation, preferably within B2B SaaS or cybersecurity.
- Platform Proficiency: Hands-on experience with content distribution tools, including building and sending emails via HubSpot, managing social media with Statusbrew or similar platforms, and publishing content through a website CMS.
- Versatile Writing Portfolio: Demonstrated ability to adapt copy for a variety of channels, from detailed technical documentation to concise, high-converting ad headlines.
- Strong Communication Skills: Exceptional written and verbal communication, with a consistent focus on editorial quality, accuracy, and tone.
- Campaign Management: Experienced in managing content creation and distribution across multiple campaigns simultaneously in fast-paced environments.
- Collaborative Team Player: Able to work effectively with cross-functional teams, including Product Marketing Managers, Creative Leads, and Revenue Enablement professionals.
- Technical Translation Skills: Skilled at transforming complex technical or risk management concepts into clear, engaging, and authoritative business value propositions.
- Language & Location: Fluent in English (written and verbal) and based in South Africa.
What Will Give You an Edge
- PR and Analyst Relations Experience: Previous involvement in supporting Public Relations or Analyst Relations initiatives, creating high-impact, market-facing written materials.
- SEO Expertise: Practical knowledge of SEO best practices, with the ability to seamlessly incorporate keywords into authoritative blog posts and website content.
- AI-Enhanced Content Skills: Experience leveraging AI tools for content ideation, research summarisation, and maintaining high-quality output at scale.
Benefits
- Monthly Lifestyle Subsidy: A flexible allowance to support financial, physical, and mental well-being.
- Work-from-Home Setup Allowance: Assistance to create an optimal home office environment, available within the first three months of joining UpGuard.
- Annual Learning & Development Allowance: $1,500 USD per year to invest in professional growth, including courses, certifications, and other career development opportunities.
- Generous Annual Leave: Paid time off plus two additional “UpGuardian” leave days to recharge and maintain work-life balance.
- Paid Parental Leave: 18 weeks of paid leave available to all parents, regardless of role.
- Personal Leave: Includes sick leave and carer’s leave to support personal and family needs.
- Fully Remote Work Environment: While physical offices exist in Sydney and Hobart, attendance is not mandatory.
- Top-Spec Hardware: All team members receive high-performance laptops suited to their role.
- Generative AI Subscription Support: Paid subscriptions to AI tools are provided to enhance productivity and content creation.