Job Overview
Iron Self Storage is seeking a seasoned Digital Marketing Lead to join the team in a full-time capacity. The successful candidate will oversee both paid and organic marketing strategies to support customer acquisition and business growth. With ownership and operation of 30 self-storage facilities across the United States, the company places strong emphasis on marketing performance, making this role central to driving new customer demand and strengthening the brand’s market presence.
Core Responsibilities
The Digital Marketing Lead will be responsible for managing and optimising both paid and organic marketing initiatives. Key duties include:
Google Ads / PPC Management
- Developing and launching high-performing search campaigns and compelling ad copy
- Monitoring, managing, and refining bids and keyword strategies to maximise ROI
- Setting up, tracking, and analysing key conversion actions to measure campaign success
SEO and Organic Growth
- Building high-quality backlinks through strategic outreach and selective link acquisition
- Enhancing on-page SEO through content optimisation and targeted keyword implementation
- Overseeing and maintaining Google Business Profiles to improve local search visibility and engagement
Skills & Requirements
- A minimum of three years’ hands-on experience managing Google Ads campaigns
- At least three years of practical experience using Google Analytics for performance tracking and reporting
- Three or more years of proven experience in Search Engine Optimisation (SEO)
- Demonstrated expertise in backlink strategy development and implementation
- Advanced skills in keyword research and search intent analysis
- Google Ads and Google Analytics certifications will be viewed as a strong advantage
- Prior experience working in a fast-paced, deadline-driven environment
- Proven ability to analyse data, apply critical thinking, and make data-driven decisions
- Strong experience in data analytics and visualisation tools (such as SQL, Looker Studio, or similar platforms) will be considered a valuable bonus
Additional Information
This is a full-time position requiring a 40-hour workweek, scheduled from Monday to Friday, 9:00 am to 5:00 pm (US Central Time). The role offers a fixed monthly salary of USD 1,000.