Job Overview
The company is seeking an SEO & Performance Marketing – AI Trainer to join their team. In this role, the individual will apply their extensive knowledge of SEO, media strategy, and performance analytics to help develop and refine AI models aimed at driving digital marketing success. They will be responsible for creating comprehensive training rubrics and enhancing AI capabilities to optimise performance outcomes.
Core Responsibilities
- Develop and refine training datasets and rubrics for AI systems focused on SEO and performance marketing.
- Assess and optimise AI model outputs to ensure alignment with digital marketing best practices.
- Collaborate with cross-functional AI and product teams to improve model quality, accuracy, and usability.
- Leverage expertise in web analytics and conversion rate optimisation to identify and address performance gaps.
- Translate complex SEO and marketing concepts into actionable guidance for AI training.
- Maintain comprehensive documentation of AI training processes and evaluation standards.
- Stay up to date with industry trends and AI advancements to ensure training methods remain relevant and effective.
Skills & Requirements
- Proven track record in SEO and performance marketing, with practical experience in digital media strategy and campaign management.
- Strong proficiency with web analytics platforms and performance measurement tools.
- Demonstrated expertise in conversion rate optimisation (CRO) and landing page optimisation techniques.
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to explain complex marketing concepts clearly to both technical and non-technical audiences.
- Self-driven, proactive, and highly organised, capable of thriving in a remote work environment.
- Genuine interest in AI technologies and their application within the digital marketing field.