Job Overview
The company is seeking a Paid Ads Specialist to support and execute performance-driven marketing campaigns for education and training organisations focused on increasing student enrolments. This is a hands-on, execution-focused position, ideally suited to an early- to mid-career professional with agency experience who is looking to further develop their expertise across Google, Meta, and TikTok advertising platforms.
The successful candidate will initially work closely with senior advertisers while managing smaller advertising accounts, with a clearly defined progression path towards full end-to-end campaign ownership.
This opportunity is ideal for an individual with a solid understanding of paid advertising fundamentals, strong communication skills, and a genuine desire to take on greater responsibility over time. It is particularly well suited to someone who values measurable performance outcomes and is eager to gain deeper insight into how enrolment-focused marketing funnels operate and drive results.
Core Responsibilities
Paid Ads Execution and Support
- Supports active advertising accounts across Google Ads, Meta, and TikTok platforms.
- Assists in managing campaigns with monthly budgets ranging from $3,000 to $15,000 USD.
- Contributes to campaign setup, ad creation, budget pacing, and ongoing optimisations.
- Implements performance-based adjustments in line with data insights and senior advertiser guidance.
Account Management and Optimisation
- Monitors daily performance metrics, identifying and flagging potential issues and growth opportunities.
- Assists with testing strategies, including creatives, audience targeting, and campaign structures.
- Maintains organised account structures and ensures accurate tracking implementation.
- Contributes to the continuous optimisation of enrolment-focused marketing funnels.
Collaboration and Communication
- Works closely with senior advertisers and a US-based team to support campaign objectives.
- Communicates clearly and professionally in both written and spoken English during internal engagements.
- Assists in preparing performance reports and internal summaries.
- Develops the ability to translate client objectives into practical, results-driven advertising execution.
Skills & Requirements
- 2–3 years of hands-on experience managing paid advertising campaigns, preferably in an agency environment
- Proven experience with Google Ads and Meta Ads
- Exposure to TikTok Ads is a strong advantage
- Strong written and verbal English communication skills
- Comfortable starting in a support role with the ambition to grow into greater ownership
- Detail-oriented with a performance-driven mindset
- Curious, coachable, and motivated to continuously improve as a paid media specialist
Nice to Have
- Experience with lead generation or education-focused campaigns
- Familiarity with tracking systems, conversion events, and basic funnel concepts
- Experience collaborating with US-based teams or clients
- Proficiency in using reporting dashboards or spreadsheets for performance analysis
Benefits
- Bi-monthly payment in USD on the 15th and 30th of each month
- Up to 14 days of paid time off per year, available from Day 1
- Company-observed holidays in line with internal guidelines
- Fully remote work setup, allowing flexibility to work from any location
- Practical training and mentorship provided by experienced paid media strategists
- Clear progression path from a support role to full independent account ownership
How to Apply
Applicants are requested to submit the following:
- An updated resume.
- A brief 1–2 minute Loom video introducing themselves, highlighting their paid ads experience, and detailing the accounts or platforms they have managed.
Please note that only candidates who provide a Loom video will be considered for the role.
This opportunity is particularly suited to early-career paid media professionals with strong agency fundamentals who are eager to develop into performance marketers capable of driving real enrolment outcomes. The role offers structured guidance, mentorship, and a clear path for rapid growth.