About Fusion CPA
Fusion CPA specialises in outsourced accounting services, offering expertise in bookkeeping, tax planning and preparation, and CFO advisory to small and mid-sized businesses. Founded in 2011 by Trevor McCandless, the firm is led by Trevor in his role as CEO and Chief Entrepreneurial Officer. Under his leadership, Fusion CPA is dedicated to fostering and supporting the entrepreneurial spirit of both its clients and staff. Trevor champions the belief that determined, hardworking entrepreneurs, equipped with a solid business foundation and strategic guidance, can achieve and surpass their business goals.
Through years of experience, Trevor recognised that many small and mid-sized businesses often lack efficient financial systems necessary for sustainable growth. This gap typically arises from entrepreneurs operating without accurate financial metrics or expert guidance when making high-level business decisions, which can result in missed opportunities and financial loss. Fusion CPA addresses this challenge by providing the tools, insights, and advisory services that enable businesses to scale confidently and effectively.
Core Responsibilities
The role is responsible for planning, executing, and optimising multi-channel paid and organic growth strategies to drive measurable performance outcomes.
Paid Advertising Management
- Develops, manages, and optimises advertising campaigns across Meta (Facebook and Instagram), Google platforms (Search, Display, and YouTube), TikTok, and LinkedIn.
- Implements advanced audience segmentation, retargeting, and funnel optimisation strategies to maximise reach and conversions.
- Creates, tests, and scales high-performing ad creatives and landing pages to improve ROI.
- Manages budgets and campaign pacing across multiple accounts while maintaining strong performance benchmarks.
- Monitors campaigns in real time, adjusting bids, targeting, and creative elements to sustain optimal results.
SEO & Organic Growth
- Conducts in-depth SEO audits and executes both on-page and off-page optimisation initiatives.
- Develops keyword strategies, metadata structures, and backlink campaigns to strengthen domain authority and search visibility.
- Collaborates closely with content teams to ensure SEO best practices are consistently applied across blogs, web pages, and landing pages.
- Monitors Google Search Console and analytics platforms to uncover opportunities for organic growth.
Data, Reporting & Optimisation
- Builds and maintains client performance dashboards, producing weekly and monthly reports that highlight KPIs, trends, and ROI.
- Analyses campaign and traffic data to extract actionable insights, identify new growth channels, and inform testing strategies.
- Presents performance results to internal stakeholders and clients, providing clear recommendations and strategic next steps.
Skills & Requirements
Required Skills and Experience
- Over 5 years of experience managing paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok Ads, and LinkedIn Campaign Manager.
- Demonstrated ability to deliver measurable results, including improvements in CTR, ROAS, CPL, and CPA.
- Strong proficiency with Google Analytics, Tag Manager, Looker Studio (Data Studio), and conversion tracking implementation.
- In-depth understanding of SEO tools such as Ahrefs, SEMrush, or Moz.
- Proven experience working directly with clients, managing multiple client accounts, and effectively collaborating with creative, content, and project management teams.
- Fluent in English, with excellent written and verbal communication skills.
- Skilled in using analytics tools to monitor, report, and optimise campaigns in collaboration with clients.
Experience Requirements
- Minimum of 3 years in a marketing agency setting.
- At least 3 years of hands-on SEO experience.
- Minimum of 3 years managing paid media campaigns.
Preferred / Nice to Have
- Experience with marketing automation platforms such as GoHighLevel.
- Familiarity with e-commerce platforms like Shopify, WordPress, or WooCommerce and their ad integrations.
- Creative approach to UGC testing and ad creative strategy.