Job Overview
The organisation is seeking a creative, results-oriented, and performance-driven Social Media Manager to oversee and expand the presence of two real estate brands operating under the same business. This role centres on promoting property sales, premium listings, lettings, and property sourcing through strategic, high-quality social media content designed to boost engagement, enhance brand visibility, and drive lead generation. It is a performance-based position where measurable growth, audience engagement, and tangible results are essential to success.
Core Responsibilities
- Report directly to the Managing Director, participating in weekly meetings to review content performance, engagement metrics, and overall results.
- Contribute to monthly strategy meetings focused on business growth and overarching marketing direction.
- Maintain accurate KPI tracking and deliver detailed performance reports, including insights, analytics, and recommendations for improvement.
- Oversee and manage daily social media activity for two real estate brands, producing high-quality posts, reels, stories, and short-form video content.
- Film, edit, and produce engaging property and brand-focused video content.
- Design graphics and marketing materials using Canva and edit videos using CapCut and other relevant tools.
- Craft compelling captions and calls to action aligned with each brand’s voice and objectives.
- Develop and manage monthly content calendars, ensuring consistent publishing across Facebook, Instagram, TikTok, and YouTube.
- Drive audience growth and increase engagement across all social media platforms through active community management.
- Create targeted content designed to attract sellers, buyers, landlords, and investors.
- Implement innovative strategies to expand reach, strengthen brand visibility, and grow follower numbers.
- Monitor and respond to comments, messages, and interactions in a professional and timely manner.
- Plan, execute, and manage Facebook and Instagram advertising campaigns with a focus on targeted, retargeted, and conversion-driven strategies.
- Monitor advertising performance and optimise campaigns to maximise lead generation and engagement.
- Support promotional campaigns for property launches, premium listings, and property sourcing initiatives.
- Track and analyse key performance metrics including reach, engagement, follower growth, and lead generation.
- Adjust content and campaign strategies based on data insights to improve overall results.
- Stay informed of industry trends, platform updates, and emerging growth opportunities, ensuring alignment with business objectives and sales targets.
- Take full accountability for key performance indicators, including follower growth, engagement rates, content reach, lead generation, brand awareness, and paid advertising performance.
- Present KPI data during weekly and monthly reviews, refining strategy and execution based on measurable outcomes.
Skills & Requirements
- The ideal candidate will demonstrate proven experience managing social media platforms for a business or brand, supported by strong video filming and editing capabilities.
- Proficiency in Canva for graphic design and marketing content creation, as well as CapCut for video editing, is required.
- The candidate must be skilled in producing reels, stories, and short-form video content, with a solid understanding of Facebook and Instagram advertising strategies.
- A proven ability to grow social media accounts and significantly increase engagement levels is essential.
- The role requires a creative mindset, meticulous attention to detail, and strong communication and copywriting skills.
- Experience in real estate marketing is advantageous.
Experience Requirements
- The successful candidate will possess a minimum of two years’ proven experience in a similar role, with a clear track record of achieving measurable performance results.
- While experience within the real estate sector is preferred, strong candidates from related industries who demonstrate advanced technical expertise, strategic insight, and verifiable success in delivering results will also be considered.