SEO Strategist (Financial Services Focus)
About the Company
The company is a UK-based marketing agency with a focus on the financial services sector. It supports wealth management, advisory, investment, fintech, and various other financial firms in achieving growth through strategic marketing, content planning, and digital performance optimisation.
The agency prides itself on delivering world-class insight to its clients. It is seeking an SEO Strategist with a deep passion for search, someone capable of understanding business needs and not only optimising performance but also leading, educating, and driving innovation in the evolving landscape of AI-driven search.
Job Overview
This position is tailored for a professional who excels as both a strategic thinker and a hands-on executor. The individual will drive organic growth strategies across client projects and the company’s own digital presence, acting as the in-house authority on search. Combining technical expertise with content strategy and thought leadership, they will ensure the organisation stays at the forefront of SEO innovation. Additionally, the role involves tracking emerging trends in SEO, AI, and generative search, and converting these insights into practical strategies that deliver measurable results for clients and the team.
Core Responsibilities
- Develop and lead sophisticated SEO strategies for both financial services clients and the company’s own website.
- Integrate SEO with content marketing, focusing on building topical authority, E-E-A-T, and high-quality on-page optimisation rather than chasing vanity metrics.
- Monitor and respond to AI-driven search developments, proactively briefing the business on best practices and opportunities in the following areas:
- Search Engine Optimisation (SEO): Ensuring websites are technically robust, strategically targeted, and aligned with high-intent user searches on platforms such as Google and Bing.
- Answer Engine Optimisation (AEO): Structuring key content to appear in direct, AI-generated answers.
- Generative Engine Optimisation (GEO): Positioning brands to be summarised, linked, or cited in generative search results and conversational interfaces.
- Artificial Intelligence Optimisation (AIO): Making websites machine-readable and semantically clear for large language models (LLMs) to interpret and reference accurately.
- Audit, optimise, and provide strategic guidance on content, site architecture, and link profile development, maintaining integrity and long-term impact.
- Collaborate closely with account managers and writers, ensuring SEO insights influence campaign strategy and creative output.
- Actively scan client accounts to identify opportunities for elevating performance, going beyond standard expectations when needed.
- Communicate performance clearly, aligning recommendations with commercial objectives rather than solely technical metrics.
- Drive continuous improvement by identifying innovative opportunities proactively, anticipating needs before they are requested.
Skills & Requirements
Experience & Attributes – Must-Haves
- A minimum of 5 years’ experience in SEO within an agency environment.
- Strong commercial awareness, with the ability to understand a business owner’s perspective, deduce what drives their business, and align SEO strategies with core objectives.
- Proven success in developing and executing content-led SEO strategies.
- In-depth knowledge of on-page, off-page, and technical SEO practices.
- Advanced proficiency with tools such as Google Search Console, Google Analytics 4, and SEMrush or Ahrefs.
- Ability to convert data into actionable insights, not just reports.
- Solid understanding of E-E-A-T, structured data, and entity-based optimisation.
- Genuine passion for SEO, AI, and the evolving landscape of search.
- Familiarity with AI-generated search experiences and their implications for visibility.
- Client-facing experience, including confidently leading discussions, presenting insights, and advising clients directly.
- Strong knowledge of WordPress, including basic coding, and proficient use of Bricks Builder.
- Technical understanding of HTML, CSS, and JavaScript within WordPress and their impact on SEO performance.
- Capability to diagnose and resolve SEO issues across platforms including Webflow, Squarespace, HubSpot, and Wix.
- Comfortable collaborating with developers and briefing or coaching internal teams.
- Ability to consistently meet deadlines while maintaining high-quality output.
- Exceptional communication, project management, and organisational skills.
Desirable
- Experience with additional CMS platforms such as Joomla or Drupal.
- Broader coding skills beyond WordPress.
- Direct account management experience, leading client relationships.
- Experience creating content for financial services or other regulated industries.
Candidate Profile
- The ideal candidate is a proactive self-starter who drives initiatives rather than simply responding to briefs.
- They possess a deep passion for SEO and emerging technologies, constantly learning, experimenting, and testing new approaches.
- They can seamlessly bridge technical expertise with creative thinking.
- They prioritise quality, performance, and measurable outcomes over checklist-driven SEO.
- They take pride in educating colleagues and influencing strategic direction.
- They are equally comfortable leading client discussions as they are analysing data in detail.
The Details
- This is a full-time position.
- The role is fully remote, based in the UK.
- Standard working hours are 9:00 am to 5:00 pm UK time.
- Compensation details are to be confirmed.