About Fusion CPA
Fusion CPA is a forward-thinking accounting, tax, and business advisory firm dedicated to helping companies streamline their financial operations and drive growth. With a team of skilled professionals, the firm specialises in providing outsourced accounting, tax planning, and CFO advisory services to clients across various industries, including technology, entertainment, and professional services. Fusion CPA is committed to delivering strategic, results-driven solutions, leveraging advanced technology and industry expertise to help businesses make informed financial decisions and achieve long-term success.
Job Overview
The ideal candidate will take charge of enhancing the company’s online visibility through the strategic use of top-tier SEO tools and AI-powered processes. They will oversee the entire workflow, from conducting technical site audits and implementing on-page improvements to refining content and delivering detailed performance reports. Their efforts will focus on achieving tangible gains in search rankings, website traffic, and conversion rates.
Core Responsibilities
The SEO Specialist will be responsible for managing the end-to-end optimisation of the company’s web presence through a mix of technical expertise, content strategy, and AI-enhanced workflows. Key duties include:
- Technical Audits & Fixes: Conduct site crawls, identify technical issues, and implement solutions to improve site health and search performance.
- Keyword Strategy: Perform keyword research, map terms to target pages, and maintain a structured keyword-to-URL framework.
- On-Page Optimisation: Create and deploy optimised metadata, headings, structured data, and internal linking strategies in coordination with development teams.
- Content Development: Produce or brief AI-assisted content, ensuring accuracy, quality, and adherence to SEO best practices.
- Site Architecture: Build and maintain internal linking structures to enhance topical relevance and crawl efficiency.
- Competitor Analysis: Identify content gaps and execute quick-win SEO strategies to improve SERP visibility.
- Performance Tracking: Monitor rankings, traffic, and technical health, providing actionable insights via analytics and reporting tools.
- AI Workflow Management: Develop and refine AI-driven SEO processes to enhance efficiency and quality assurance.
- Collaboration & Governance: Work closely with consultants, developers, and designers to ensure SEO integrity, document changes, and promote best practices across teams.
Skills & Requirements
The ideal candidate will bring a proven track record of delivering measurable SEO results, with at least three years of hands-on experience in either an agency or in-house role. They should demonstrate strong technical SEO knowledge alongside expertise in on-page and content optimisation strategies.
Key skills and qualifications include:
- Proficiency with leading SEO and analytics platforms such as Ahrefs or SEMrush, Google Search Console, and GA4.
- Practical experience using AI-driven tools (e.g., ChatGPT, Claude, Jasper) to enhance analysis and content production.
- Familiarity with on-page optimisation tools such as Surfer, Frase, or Clearscope.
- Working knowledge of HTML/CSS for implementing or reviewing SEO fixes, with experience in WordPress.
- High attention to detail, analytical precision, and a performance-focused approach.
- Strong written communication skills and sound editorial judgement.
Technical Toolkit Experience:
Semrush or equivalent • Surfer or equivalent • PageOptimizer Pro • Screaming Frog or equivalent • ChatGPT Plus / Claude • Frase or equivalent • BrightLocal • BuzzStream • Hunter • Yoast / RankMath • WordPress
Preferred Skills:
- Experience in B2B services.
- Schema markup and structured data implementation; regex for log and crawl filtering.
- Core Web Vitals optimisation and basic image/asset performance improvements.
- Familiarity with Looker Studio, BigQuery, or Google Sheets for SEO data analysis.
- Automation tools experience (Make, Zapier, n8n) and prompt library management.
- Basic Python/SQL for light data tasks.
- Understanding of optimisation for emerging AI search platforms (Google AI Overviews, SGE, Perplexity, ChatGPT).
Work Environment
Fusion CPA offers a fully remote work model, enabling team members to collaborate across the United States, Puerto Rico, and South Africa while enjoying the flexibility to work from any location with a reliable internet connection. The organisation provides a supportive leave policy, including vacation, holiday, and sick time, to promote work-life balance and overall well-being.