Job Overview
The organisation is seeking a highly structured and analytical SEO Specialist to lead and expand its organic growth strategy within a growing accounting automation firm.
The company supports businesses in modernising their financial operations through workflow optimisation, system design, and the strategic use of platforms such as QuickBooks Online. Operating within the accounting advisory sector, the firm integrates financial expertise with an automation-first approach to minimise manual processes and enhance operational clarity.
This position will assume full ownership of the search strategy, including technical SEO, on-page optimisation, and content direction. The successful candidate will work towards clearly defined performance metrics linked to traffic quality, keyword performance, and overall pipeline contribution. The role requires an individual capable of driving sustainable, long-term organic growth within a B2B environment while balancing strategic oversight with detailed, hands-on execution.
Previous agency experience is strongly preferred.
Core Responsibilities
SEO Strategy and Roadmap
- Develop and implement a comprehensive SEO roadmap aligned with revenue objectives
- Conduct in-depth keyword research targeting high-intent B2B search terms
- Identify content gaps and ranking opportunities within accounting and automation topics
- Prioritise SEO initiatives based on impact, effort, and overall business alignment
Technical SEO
- Perform regular technical SEO audits and oversee implementation of improvements
- Optimise site architecture, internal linking structures, and crawl efficiency
- Monitor indexing status, Core Web Vitals, and overall website health
- Collaborate closely with developers to ensure accurate implementation of technical updates
On-Page and Content Optimisation
- Optimise existing content to align with target keywords and search intent
- Develop structured content briefs for new articles and landing pages
- Enhance metadata, schema markup, and overall on-page structure
- Align SEO efforts with paid media campaigns and broader marketing strategies
Reporting and Performance Tracking
- Track keyword rankings, traffic quality, and conversion performance
- Build and maintain clear, insight-driven reporting dashboards
- Analyse competitor performance and evolving search trends
- Continuously refine strategy based on data, performance metrics, and measurable outcomes
Skills & Requirements
- Brings between 3 to 6+ years of hands-on SEO experience, preferably gained within an agency setting
- Demonstrates a proven track record of driving organic growth for B2B or professional services organisations
- Possesses a strong understanding of technical SEO principles and best practices
- Is proficient in industry tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics
- Shows the ability to interpret SEO data and translate insights into clear, actionable strategic recommendations
- Applies a structured and methodical approach to prioritisation and execution
- Is comfortable working independently within a remote, startup-style environment
Nice to Have
- Experience within accounting, finance, SaaS, or automation-focused industries
- Familiarity with QuickBooks Online or broader financial software ecosystems
- Exposure to conversion rate optimisation (CRO) and landing page performance improvement
- Experience collaborating with paid media teams to support an integrated search strategy
Benefits
- Compensation is provided in USD and distributed on a bi-monthly basis (every 15th and 30th).
- Eligible for up to 14 days of paid time off annually, effective from the first day of employment.
- Company-recognised holidays are observed in accordance with internal guidelines.
- The role operates on a fully remote basis, enabling flexibility to work from any location that supports productivity.
- Offers a high level of ownership with clear, measurable impact on inbound growth performance.
- Provides direct collaboration opportunities with leadership and key marketing stakeholders.
- Presents the opportunity to develop and scale structured organic growth systems within a focused B2B environment.
Application Process
Applicants are required to submit the following:
- An updated CV or résumé
- A brief 1–2 minute Loom video introducing themselves and outlining an SEO strategy they have previously developed, including the results achieved and the approach taken to prioritisation
Only fully completed applications that include the requested Loom video will be considered.
This opportunity is well-suited to a disciplined, data-driven professional with the ability to build sustainable organic growth within a B2B environment. The role offers a high level of autonomy, strong visibility within the organisation, and direct influence over long-term acquisition strategy.
Application Process Overview
The organisation follows a comprehensive selection process designed to ensure strong alignment between candidates, the internal team, and client partners.
- Initial Application – Candidates submit their application and complete pre-qualifying questions.
- Video Introduction – Applicants record a video introduction to demonstrate communication skills and highlight relevant professional experience.
- Role-Specific Assessment – Where applicable, candidates complete a position-related assignment to evaluate practical capabilities.
- Recruitment Interview – An initial screening interview is conducted with the talent acquisition team.
- Executive Interview – Selected candidates meet with senior leadership to discuss strategic alignment and role expectations.
- Client Interview – Final-stage candidates interview with the client team they would directly support.
- Background and Reference Checks – Professional references are verified as part of the due diligence process.
- Job Offer – Successful candidates receive a formal offer to join the team.
Each stage of the process is structured to assess suitability for the role while also providing candidates with valuable insight into the organization’s culture, expectations, and working environment. Clear communication and feedback are provided throughout every step of the process.