Job Overview
The SEO & Performance Marketing – AI Trainer role involves contributing to the development of advanced AI models tailored for digital marketing excellence. The successful candidate brings extensive experience in SEO, media strategy, and performance analytics to design and refine AI training frameworks, helping to optimise AI-driven marketing outcomes for the organisation.
Core Responsibilities
- Design and optimise training datasets and evaluation rubrics for AI systems focused on SEO and performance marketing.
- Assess and improve AI model outputs to ensure they align with leading digital marketing practices.
- Collaborate with cross-functional AI and product teams to enhance model accuracy, quality, and practical usability.
- Utilise expertise in web analytics and conversion rate optimisation to identify performance gaps and implement solutions.
- Translate complex SEO and marketing strategies into clear, actionable guidance for AI training purposes.
- Document AI training workflows and evaluation standards comprehensively to maintain process clarity.
- Stay updated on emerging trends in SEO, digital marketing, and AI to ensure training methodologies remain current and effective.
Skills & Requirements
- Extensive experience in SEO and performance marketing, including hands-on expertise in digital media strategy and campaign management.
- Proficiency with web analytics platforms and performance measurement tools.
- Proven track record in conversion rate optimisation (CRO) and landing page enhancement.
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to clearly explain technical marketing concepts to both technical and non-technical audiences.
- Highly self-motivated, proactive, and organised, with the ability to thrive in a fully remote environment.
- Strong interest in AI technologies and their practical application in the digital marketing domain.