About Taroko
Taroko Software is a forward-thinking, fast-growing venture studio rooted in Taipei City, inspired by Silicon Valley’s startup culture. The company doesn’t just build products—it designs experiences, launches innovative solutions, and supports startups that are redefining the future of technology. With a global reach and strong focus on U.S. markets, Taroko delivers market-disrupting solutions that challenge industry norms.
Hue: Empowering Entrepreneurs
Hue is one of Taroko’s flagship ventures—an AI-powered platform enabling entrepreneurs and small business owners to turn brand ideas into reality. From logos and brand kits to websites, domains, trademarks, and incorporation, Hue is building the all-in-one platform for launching and scaling a business. By combining AI, creativity, and design, Hue allows users to create stunning brands quickly, without technical barriers.
The Hue team thrives in a fast-paced, collaborative environment where bold ideas, experimentation, and hands-on product building are the norm. For those passionate about design, fascinated by AI, and eager to make a direct impact, Hue at Taroko offers the opportunity to innovate, grow, and leave a lasting mark.
Job Overview
Hue is transforming how brands are built—making design smarter, faster, and more accessible through AI. The Senior UI/UX Designer will lead product experience and visual identity, from landing pages and dashboards to feature interfaces, turning user insights into intuitive, high-impact designs.
The role also drives brand creation, managing logos, brand kits, and visual assets, while shaping Hue’s evolving visual identity across marketing campaigns.
This is a high-impact opportunity to join a fast-moving, collaborative team, influencing both product and brand from day one. For those passionate about AI, design, and user experience, Hue at Taroko offers a platform to innovate and redefine the future of branding.
Core Responsibilities
- Transform business objectives and user insights into design strategies that optimise usability, visual appeal, and conversion.
- Conduct competitive and comparative analyses to identify opportunities and guide design decisions.
- Plan and execute usability tests, A/B tests, and design validation sessions, translating findings into actionable improvements.
- Define, implement, and maintain scalable design systems to ensure consistency across product, marketing, and brand touchpoints.
- Collaborate closely with product managers, engineers, and marketing teams to align on requirements and deliverables, from user flows and journey maps to wireframes, prototypes, and high-fidelity UI.
- Establish and validate design specifications for logos and brand kits, coordinating with freelancers to review custom fonts and ensure seamless integration.
- Keep abreast of emerging design trends, AI tools, and UI/UX best practices, championing their adoption across the team.
Skills & Requirements
- Minimum of 5 years’ experience in SaaS desktop and mobile web design.
- Exceptional UX expertise paired with strong UI craftsmanship, capable of translating metrics, user feedback, and behavioural insights into effective design solutions.
- Demonstrated portfolio showcasing logo design, brand identity systems, and digital product design.
- Proficient in modern design and prototyping tools, including Figma, Sketch, InVision, and Framer.
- Deep understanding of UX best practices, including mobile-first and responsive design, usability testing, and accessibility standards (WCAG).
- Experience with creating or reviewing custom fonts and typography is highly desirable.
- Knowledge of designing for localisation and internationalisation (multi-language, RTL/LTR) is an advantage.
- Basic HTML5, CSS3, and JavaScript skills are a plus.
Benefits
- Opportunity for growth: Join at an optimal stage in the company’s expansion.
- Competitive compensation: Offers a highly competitive salary package.
- Paid time off: 15 days of annual vacation and 5 days of paid sick leave.
- Flexible remote work: Fully remote role with the freedom to set daily schedules.
- Inclusive and engaging culture: Taroko fosters a culture of appreciation, respect, inclusion, and fun.
- Additional perks: Active community give-back programmes, “bring your pet to work” options, work-from-home gift baskets, paid maternity leave, and more.
How to Apply
Candidates are encouraged to submit their resume, design portfolio, and a brief statement outlining why they are an ideal fit for the role.
Equal Opportunity Statement
Taroko is an equal opportunity employer dedicated to fostering a diverse and inclusive workplace. The company values talent from all backgrounds and is committed to creating an environment that promotes respect, understanding, and equity. All qualified applicants will be considered for employment without regard to age, sex, race, colour, religion, citizenship, gender identity, sexual orientation, national origin, pregnancy, marital status, disability, or veteran status.
All submitted applications will be retained for consideration for future openings. Applicants may request the removal of their information from Taroko’s database at any time.