Job Overview
The organisation is seeking a results-oriented SEO Specialist to lead the development and execution of a comprehensive search engine optimisation strategy. The successful candidate will take ownership of both on-page and off-page SEO initiatives, ensuring the website is consistently optimised to support sustainable, long-term growth.
The ideal professional will possess a strong understanding of B2B SEO, demonstrate proven experience in ranking service-based websites, and have the ability to convert website traffic into measurable business outcomes.
Core Responsibilities
SEO Strategy & Planning
- Develop and implement a long-term SEO roadmap aligned with company revenue objectives
- Conduct competitor analysis within the BPO and outsourcing sector
- Identify high-intent keywords and create ranking strategies for service and industry pages
- Build topical authority through structured content clusters
Technical SEO
- Perform regular technical audits, including crawl errors, indexing issues, and Core Web Vitals
- Optimise site architecture, internal linking, and URL structure
- Implement schema mark-up (Organisation, Service, FAQ, Article)
- Manage XML sitemaps, robots.txt, canonical tags, and redirects
- Monitor and improve page speed performance
On-Page SEO
- Optimise service pages, landing pages, and blog content
- Refine title tags, meta descriptions, and header structures
- Implement internal linking strategies
- Optimise images, alt tags, and structured content
- Improve conversion elements on high-priority pages
Content Strategy & Optimisation
- Develop content briefs based on keyword research
- Collaborate with writers or produce content where required
- Optimise existing content to improve rankings
- Create pillar pages and supporting cluster articles
- Ensure content aligns with search intent and the buyer journey
Off-Page SEO & Authority Building
- Develop and execute white-hat link-building strategies
- Conduct outreach for guest posting and digital PR opportunities
- Identify partnership and backlink opportunities
- Monitor backlink profile and disavow harmful links
- Build authority within the outsourcing and CX industry
Analytics & Reporting
- Set up and manage Google Analytics (GA4) and Google Search Console
- Track keyword rankings and overall traffic performance
- Monitor organic conversions and lead attribution
- Prepare monthly performance reports with insights and recommendations
- Identify ongoing content and page optimisation opportunities
Skills & Requirements
Required Skills & Qualifications
- A minimum of three years’ proven experience in SEO, preferably within B2B or service-based industries
- Strong expertise in both technical SEO and content-driven optimisation strategies
- Demonstrated success in ranking competitive keywords
- Practical, hands-on experience with industry tools, including:
- Google Analytics (GA4)
- Google Search Console
- Ahrefs or SEMrush
- Screaming Frog
- Keyword research platforms
- Foundational knowledge of HTML and on-page optimisation principles
- Proven experience in executing link-building outreach initiatives
- Strong analytical capabilities with a data-driven approach to decision-making
- Excellent written and verbal communication skills in English
Preferred Qualifications
- Experience working with BPO, outsourcing, SaaS, or other service-oriented organisations
- Proven track record in optimising high-value B2B websites
- Understanding of conversion rate optimisation (CRO) principles
- Familiarity with content management systems such as WordPress or similar platforms
- Basic knowledge of AI-assisted SEO workflows and automation tools
- Experience managing or collaborating closely with content writers
Key Performance Indicators (KPIs)
- Measurable growth in overall organic website traffic
- Noticeable improvement in rankings for high-intent and commercially valuable keywords
- Increase in qualified inbound leads generated through organic search
- Enhanced conversion rates across key service and landing pages
- Steady growth in the acquisition of high-quality, authoritative backlinks
What Success Looks Like
Within the first six months, success in this role will be demonstrated through:
- Clear and measurable growth in organic website traffic
- Service pages achieving rankings for competitive, high-value keywords
- A well-established and strategically structured content cluster framework
- Consistent generation of qualified inbound leads driven by SEO efforts