(Remote, South Africa Based)
About the Role
A global leader in design innovation is seeking a Senior SEO Specialist to take charge of its regional SEO strategy across Africa. This position is based in South Africa and offers a fully remote working model, making it ideal for professionals who want to contribute to international growth while working from their preferred location.
The Senior SEO Specialist will play a pivotal role in expanding organic search visibility across key African markets, with an initial focus on South Africa, Nigeria, and Kenya. The role involves developing and executing SEO strategies tailored to localized audiences, guiding regional teams, and collaborating closely with international SEO leads to ensure alignment with global objectives.
Key Responsibilities
- Lead the development and implementation of SEO growth strategies for Africa, aligning regional objectives with global priorities.
- Build, guide, and manage country-level SEO teams across South Africa, Nigeria, and Kenya, offering mentorship to content and outreach specialists.
- Collaborate with language managers, PR teams, and growth managers to identify opportunities and drive regional visibility.
- Establish best practice workflows across teams, ensuring efficiency, consistency, and scalability in SEO initiatives.
- Partner with international SEO leads, product managers, engineers, designers, and analysts to deliver impactful, growth-driven projects.
- Support the recruitment, onboarding, coaching, and professional development of SEO team members within Africa.
- Monitor and report regional and country-specific SEO performance, providing actionable insights.
- Stay informed of regional trends, search engine updates, and algorithm changes to refine strategies.
- Encourage collaboration across teams to ensure continuous improvement of Africa’s SEO approach.
Candidate Profile
- Proven experience in leading SEO initiatives in Africa, either within an agency or an in-house setting.
- A successful track record of developing and executing SEO strategies in multilingual and multicultural contexts, particularly in Languages Other Than English (LOTE) such as Afrikaans, Zulu, Swahili, Yoruba, Hausa, Igbo, and Xhosa.
- Strong knowledge of SEO fundamentals, including technical optimisation, content strategy, and link-building.
- Proficiency with SEO and analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and DeepCrawl.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Demonstrated experience collaborating with cross-functional and international teams in fast-paced environments.
- Background in optimising workflows and implementing automation for efficiency.
- Proficiency in Afrikaans or Zulu is an advantage, though business-level English fluency is essential.
About the Team
The International SEO team focuses on enhancing global visibility for the company’s platform by optimising logged-out pages across the website. The mission is clear: to make the platform easily discoverable for users worldwide.
Why Join
The role offers professionals in South Africa the opportunity to influence regional SEO strategy on an international stage. Benefits include:
- Equity participation packages, ensuring employees share in the company’s success.
- Inclusive parental leave policies that support diverse family needs.
- Annual allowances to support wellbeing, remote work setup, and personal growth.
- Flexible leave options designed to encourage balance and personal fulfilment.
Additional Information
The company values diversity, inclusion, and a broad range of skills. Applicants who may not meet every listed requirement but demonstrate relevant experience and passion are encouraged to apply. All interviews will be conducted virtually.