About Boost Marketing
Boost Marketing is an innovative paid media agency and e-commerce consultancy dedicated to helping online businesses increase sales. The agency partners with ambitious brands to expand and scale their digital presence. With operations in both South Africa and the United Kingdom, Boost Marketing delivers client success through data-driven strategies and creative, results-oriented solutions.
Job Overview
Boost Marketing is looking for a talented and driven Paid Media Specialist to join its expanding team. The successful candidate will be responsible for executing and optimising paid media campaigns across platforms such as Google, Meta, and TikTok. This includes hands-on management of campaign setups, creative asset uploads, and performance optimisation, ensuring alignment with client goals.
The position provides a clear pathway for growth, with the potential to advance into a senior role and eventually take full ownership of client accounts. Boost Marketing seeks a professional eager to deepen their expertise and progress within a fast-paced, dynamic agency environment.
Core Responsibilities
- Plan, implement, and manage paid media campaigns across platforms including Google, Meta, TikTok, and other relevant channels.
- Oversee campaign configurations, creative asset uploads, and platform setups to ensure smooth execution.
- Continuously monitor and optimise campaign performance, leveraging platform tools to achieve measurable outcomes.
- Analyse campaign data to guide strategic decisions and ensure performance targets are met.
- Provide regular internal reports, insights, and actionable recommendations to the team.
- Collaborate with colleagues to ensure campaign strategies are aligned with overall marketing objectives.
- Keep abreast of industry trends and platform updates to maintain competitive and effective campaigns.
Skills & Requirements
- Proven experience managing paid media campaigns across platforms such as Google, Meta, TikTok, and others.
- Proficiency in tools including Google Analytics, Google Ads, Facebook Ads Manager, and related advertising platforms.
- Strong analytical abilities with the capability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills, with a focus on client engagement and satisfaction.
- Self-driven, proactive, and able to work independently with minimal supervision.
- Prior experience in a marketing agency or similar environment is advantageous.
- Interest or background in consumer psychology and behavioural science is considered a bonus.
Location
This is a remote-first position, with occasional in-person meetings and strategy sessions held in Cape Town, South Africa.
Growth Opportunities
Boost Marketing is dedicated to supporting professional development. This role offers a defined pathway for advancement into a senior position, where the individual will assume full ownership of client accounts, lead strategic initiatives, and mentor junior team members.
Why Join Boost Marketing?
- Remote-first culture: Employees can work from their preferred location, supported by systems tailored for a distributed team.
- Flexible workspace: Access to a dynamic office environment at Innovation City in Cape Town.
- E-commerce expertise: Benefit from insights and knowledge through the agency’s affiliation with Shopstar.
- Collaborative environment: Be part of a supportive team where ideas are valued and continuous learning is promoted.
- Career development: Opportunities for ongoing training, attendance at industry events, and professional growth.