About Ruby Digital
Ruby Digital is a multi-award-winning, 5-star rated digital marketing agency recognised as one of South Africa’s leading online marketing experts. The agency supports ambitious brands in growing revenue and market share through AI-enhanced SEO—combining human expertise with artificial intelligence to plan, create, and optimise content for both traditional search engines and generative search platforms (GEO)—alongside paid media and content strategies.
With over 10 years of experience spanning 15 countries across four continents, including the UK, North America, EMEA, and Australia, Ruby Digital has delivered measurable results in competitive industries such as iGaming, e-commerce, online tourism, and education.
The agency has been featured in leading media outlets including BusinessDayTV, NEWS24, SABC, IOL, and BizCommunity.
Ruby Digital prioritises long-term value and ROI for clients, leveraging continuous research and development to maintain a competitive edge. Its team of specialists ensures clear communication, transparent reporting, and consistently measurable outcomes online.
Full Job Description
Ruby Digital is continually seeking curious, digitally minded individuals who are passionate about digital marketing and eager to thrive in a fast-paced, innovative agency environment. The agency offers a dynamic career where cutting-edge technology meets exceptional talent to create work that drives real impact. Candidates will collaborate with some of the brightest and most inquisitive minds across multiple disciplines. With over twelve years of experience, Ruby Digital continues to grow, and the journey is just beginning.
Applicants are required to include the phrase “I want to work for Ruby Digital because …” in their cover letter, clearly outlining their motivations for applying. Applications that do not include this statement will not be considered. Only shortlisted candidates will be contacted. If no response is received within three days, applicants should consider their application unsuccessful.
Ruby Digital’s Core Values
Ruby Digital is guided by a set of core values that shape the agency’s culture and approach:
- Solutions-Driven: The team focuses on delivering effective and practical solutions in all initiatives.
- Collaborative: They believe that working together produces stronger results.
- Lifelong Learners: Continuous learning and professional growth are central to their work.
- Practical Optimists: Challenges are met with positivity and pragmatic strategies.
- High Achievers: They set ambitious goals and consistently strive to surpass them.
- Revolutionists: Innovation and challenging the status quo are embraced to drive meaningful change.
About the Role
- Join Ruby Digital’s Performance Team as an Analyst.
- Work with a diverse range of clients, delivering measurable return on investment.
- Collaborate with Performance Team members, developers, social media managers, and content writers to optimise clients’ online presence.
- Require strong knowledge of SEO and Google Ads to succeed in the role.
- This is a remote position based in South Africa.
Candidate Profile
- Keeps up-to-date with the latest trends and insights in the digital marketing industry.
- Proficient in tools such as Hootsuite and Google Analytics.
- Demonstrates punctuality and reliability.
- Pays strong attention to detail and thinks proactively.
- Seeks guidance when needed and consistently shows respect for colleagues.
Core Responsibilities
- Conduct keyword research and optimise website content and structure, including title tags, meta descriptions, internal linking, site architecture, and other technical elements to improve rankings for target keywords.
- Monitor Google Ads campaign performance and implement optimisations to enhance results.
- Write compelling ad copy for Google Ads campaigns.
- Set up and manage campaign budgets and bidding strategies.
- Compile, analyse, and communicate reports with actionable recommendations to improve client ROI and deliver value.
- Maintain a strong understanding of international SEO best practices.
- Provide training and guidance to Performance Team members on SEO and Google Ads best practices.
- Stay up-to-date with industry trends and developments in SEO and Google Ads.
- Research and evaluate new technology trends, identify opportunities for campaign optimisation, and present findings to the team.
- Complete tasks according to priorities and deadlines set by the Success Team, assisting with additional tasks assigned by the Team Leader or Head of Department.
- Support the Success Team by answering technical questions to enhance understanding and knowledge of the services provided.
Skills & Requirements
- Own a laptop or desktop computer that meets the minimum specifications outlined in the employment contract.
- Experienced with digital marketing and SEO tools, including Semrush, Screaming Frog, Google Analytics, Google Search Console, Google Data Studio, and Google Tag Manager.
- Demonstrated knowledge of various backlinking strategies.
- Strong technical SEO expertise with a genuine passion for digital marketing.
- Curious and proactive about SEO, Google Ads, and emerging industry trends.
- Proven track record of delivering performance-focused search engine optimisation results.
- Excellent written and interpersonal communication skills.
- Strong organisational skills with the ability to manage multiple priorities.
- Takes ownership of work and demonstrates a self-starter attitude.
- High level of computer literacy, including Microsoft Word/Google Docs and Excel/Google Sheets.
- Previous experience in an agency environment is preferred.
- Willingness and ability to mentor and share industry knowledge with less experienced team members.
- Resourceful and capable of leading advanced projects independently.
- Holds a tertiary qualification in marketing with a minimum of three years’ relevant experience.
Benefits
Ruby Digital offers a comprehensive range of benefits designed to support employee growth, engagement, and well-being:
- Competitive remuneration package.
- Remote working, reducing transport and fuel costs.
- Flexible work schedule to promote a healthy work/life balance.
- Monthly virtual braais and social events to foster team bonding.
- Employee Growth Model with opportunities for significant salary increases.
- Award-winning company culture.
- Strong focus on learning and professional development.
- Employee input is valued—every voice matters.
- Monthly team recognition rewards.
- Quarterly client performance-based rewards.
- Annual profit-sharing, based on overall company performance.
- Long-service awards starting from the third year of employment.
- Recognition for active participation in company culture initiatives.