A leading global organisation is seeking a CRM Campaign Manager to join its Channel Marketing team. This role is perfect for a proactive communicator who thrives on creating sharp, effective campaigns that reach customers across multiple touchpoints. The ideal candidate will take full ownership of campaign delivery, combining creativity with data-led insights to drive engagement and measurable business impact.
Key Responsibilities
Campaign Leadership & Delivery
- Manage end-to-end delivery of outbound communications across SMS, email, push, in-app, and web.
- Ensure messaging, segmentation, and timing strategies are executed with precision.
- Work with Salesforce Marketing Cloud, Airship, and Contentful to deliver campaigns at scale.
- Partner with content, brand, CRM, and audience marketing teams to tailor campaigns for different customer groups.
- Move campaigns from one-off blasts to proactive, automated journeys.
Strategy & Campaign Growth
- Develop structured campaign plans aligned with customer lifecycle stages and commercial objectives.
- Collaborate with cross-functional teams to enhance messaging relevance and creative impact.
- Contribute to the evolution of campaign strategies, focusing on consistency and quality.
Data-Driven Planning & Reporting
- Use performance and customer data to define audiences, timing, and content choices.
- Produce insightful monthly and quarterly reports, highlighting actionable recommendations.
- Partner with content teams to evaluate message effectiveness and refine future campaigns.
Testing & Optimization
- Lead A/B and multivariate testing to improve open rates, engagement, and conversions.
- Apply test-and-learn cycles to ensure continuous campaign improvement.
Tech Stack Enablement
- Deliver campaigns using Salesforce Marketing Cloud, Airship, and Contentful.
- Manage assets and content workflow through Bynder.
- Leverage Martech platforms effectively to scale personalization and targeting.
Ideal Candidate Profile
- Hands-on campaign management experience in a CRM or communications environment.
- Strong knowledge of messaging across email, SMS, push notifications, in-app, and web channels.
- Proven success in delivering data-led campaigns at scale.
- Skilled in using Salesforce Marketing Cloud, Airship, Contentful, and Bynder.
- Confident presenting performance reports and actionable insights.
- Detail-oriented yet mindful of business impact.
- Energetic, proactive, and able to thrive under pressure in a collaborative team.
Why Join This Team?
This role offers the opportunity to lead CRM communications at a global scale while working with advanced Martech tools and innovative teams. South African candidates will benefit from a remote-first environment, the chance to collaborate with international colleagues, and the opportunity to shape campaigns that reach customers worldwide.
👉 Apply now to bring your campaign expertise to a team where communication strategy meets innovation.
Typical Requirements for a CRM Campaign Manager Role
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of CRM or campaign management experience.
- Expertise in lifecycle marketing and multi-channel campaign delivery.
- Proficiency with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, Airship).
- Strong analytical skills and ability to translate insights into action.
- Excellent project management and stakeholder communication skills.
- Familiarity with A/B testing, personalization, and segmentation strategies.
- Ability to work independently in a fast-paced, remote environment.