Core Responsibilities
- Oversees the creation and management of Google Ads and Meta Ads campaigns for cash-pay medical services.
- Develops targeted strategies to attract high-intent patients within the local market.
- Crafts engaging and compliant ad copy that aligns with medical advertising regulations.
- Monitors budgets, tracks conversions, and optimises campaigns to maximise ROI and ROAS.
- Executes A/B testing on ad creatives, audience targeting, and landing pages to improve performance.
- Delivers clear performance reports, providing actionable insights and strategic recommendations.
Skills & Requirements
- Possesses over 2 years of experience managing PPC campaigns, preferably within the medical or healthcare sector.
- Demonstrates strong expertise in Google Ads, Meta Ads Manager, Analytics, Search Console, and Tag Manager.
- Proven track record of generating leads for cash-pay medical services, including plastic surgery, dermatology, medspa, and concierge medicine.
- Understands HIPAA regulations and their implications for digital advertising.
- Capable of producing ROI-focused reporting with actionable insights.
- Able to work independently in a remote, part-time capacity (approximately 15–20 hours per week).
- Equipped with personal computer or laptop, reliable high-speed internet, and a quiet workspace suitable for remote work.
What the Client Offers
- Provides a flexible, part-time position with fully remote work.
- Offers the chance to collaborate with a specialised agency leading in medical digital marketing.
- Enables a direct impact on client outcomes through measurable results.
- Supports a collaborative and encouraging team environment.
- Presents growth opportunities as the client base and range of services expand.
Application Policy
The organisation manages one active application per candidate at a time. Applicants who have submitted multiple applications are requested to direct any status or update inquiries to the team handling their first submitted application.
Application Instructions
- Video Introduction Submission
Candidates are required to submit a brief video (maximum 3 minutes) via Loom or Vimeo addressing the following:
- Provide a short introduction about themselves.
- Outline relevant experience for the position.
- Explain why they would be an ideal fit for the role.
- Typing Test
- Applicants must achieve a minimum typing speed of 40 words per minute (WPM) to pass.
- It is strongly recommended to practice with online typing tests prior to the final assessment on Somewhere, as only one attempt will be allowed for this application.
