Job Overview
Pine Hosting is seeking a skilled PPC Specialist with a strong creative edge to join the team on a fully remote, contractor basis.
This position is suited to a self-driven professional who values ownership and impact over simply completing assigned tasks. The successful candidate will be encouraged to take initiative, contribute ideas, and collaborate closely with the team to achieve outstanding performance.
The role involves managing, optimising, and scaling paid advertising campaigns, primarily across Google Ads Search and YouTube, with additional exposure to Microsoft Ads. The PPC Specialist will also be responsible for developing and refining high-performing ad creative, including thumbnails, display banners, short-form video edits, and ad copy. Support for email marketing campaigns in Mailchimp and occasional blog content creation will also form part of the role when required.
Important Application Information
To ensure a fair and efficient hiring process, only applications that meet the following criteria will be considered:
- Demonstrated, relevant PPC experience
- Complete and thoughtful responses to all application questions
Applications that lack required answers, include generic responses, or do not show relevant experience will not be considered.
Working Hours
- Monday to Friday, 09:00–17:00 (South African time)
- Fully remote contractor position, open to candidates based anywhere in South Africa
Core Responsibilities
Paid Media and PPC
- Own and optimise Google Ads performance across Search and YouTube
- Build new campaigns, expand coverage, and improve account structure
- Conduct keyword research, search term reviews, and negative keyword management
- Manage bidding strategies, audiences, and ongoing testing
- Write, test, and iterate ad copy, hooks, and offers based on performance data
- Support Microsoft Ads where appropriate
- Provide clear weekly updates outlining changes made, results achieved, and next steps
Creative Production for Advertising
- Create ad images, banners, and thumbnails using Photoshop or equivalent tools
- Edit and adapt videos into ad-ready formats for YouTube and other placements
- Add captions and produce multiple creative variations for testing
- Propose new creative angles that resonate with gamers and server owners
Email Marketing and Content Support
- Build and send email campaigns using Mailchimp
- Support basic email automations when required
- Write blog posts occasionally as needed
- Ensure consistent messaging across ads, email campaigns, and landing pages
Conversion and Landing Page Optimisation
- Recommend improvements to landing pages and user flows to increase conversion rates
- Apply basic landing page or web design skills for ad-focused pages (nice to have)
Skills & Requirements
Required
- Proven experience managing PPC campaigns, with a strong focus on Google Ads Search; experience with YouTube advertising is highly advantageous
- Confidence in analysing performance data and making optimisation decisions based on results
- Proficiency in Photoshop or similar design tools to produce clean, high-converting ad creative
- Video editing skills for advertising, including the creation and integration of captions
- Hands-on experience with Mailchimp
- Strong written English communication skills
- Familiarity with PC gaming and game server hosting environments
Nice to Have
- Experience with games such as Rust, Minecraft, Hytale, or Project Zomboid
- YouTube-related experience, including thumbnails, editing, content creation, or advertising
- Strong visual design skills combined with a content-driven mindset
- Basic experience with landing page creation or web design